The Resilient aims to empower female entrepreneurs and businesses; therefore it is only fitting that in honor of International Women’s Day, the international consultancy released their “Female Funding Futures” report. It’s the inaugural edition of the company’s “Resilient Outlook” report series. Written by founder Ozlem Tuskan, the document contains the latest insights into the current state of gender bias in the VC landscape, as well as strategies for female founders looking to navigate the challenging terrain. “The women I know in business are some of the biggest visionaries and all have their eye on the big picture—it’s the having to prove themselves over and over that gets them stuck in metrics and building momentum,” Tuskan states. “This is why I was compelled to provide the knowledge, understanding, and tools they need to establish greater confidence and be empowered with a clear and magnetic brand that drives investment and revenue.”
Tuskan’s business acumen and intuition is one built from over two decades of branding, communications, and strategy expertise, advising the likes of L'Oréal, Facebook, Google UK, and Unilever. The former Head of Strategy and Business Development at The Future Laboratory and founder of Brandseers Brand Design Consultancy (winner of the 2014 Felis Environment and Sustainability Achievement Award), she created The Resilient in 2020—a time where personal and professional resilience became more vital than ever.
BeautyMatter outlined the key takeaways from the report below.
Diversity-focused VC Funds
4-Step Brand Strategy Checklist
1. Get clear on both your business and investment strategies, do your research, and align with an investor who shares your values and outlook.
2. Get super investigative when defining your market opportunity.
3. Be inspired by a benchmark(s) and clear on your competition.
4. Think about how you and your brand will excite investors.
Top 4 Tips for Entrepreneurs
1. Network and mentor: Even if you’ve just got the start of a business idea, go out and connect with people who can help. Attend networking events to meet like-minded individuals who motivate and inspire you to take the next step. Then, pay it forward through mentoring.
2. Skill up with confidence: One of the biggest difficulties women face in business is other people’s perceptions. Women have to work even harder and be even tougher to gain the same respect as men. Try not to let this get you down—confidence grows as success does. It’s not a race.
3. Embrace failure: What you don’t know, you will learn; what you haven’t tried, you will experience—and if you fail, you will survive. The journey is as important as the end results.
4. Grow your mindset: A 1% shift in mindset can lead to a 90% increase in revenue. Adopting a growth mindset is everything. When you do, you will turn every setback into a comeback.
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