Paris-based fashion and beauty tech company Launchmetrics is buying its competitor DMR, the Italian media platform that pioneered the space.
WHO: DMR, founded and chaired by Enzo di Sarli, is a 360° monitoring and analysis service on print, web, and social media. Their user-friendly platforms, data, analyses, and dedicated assistance help to manage and optimize PR and communication budgets.
Launchmetrics was created in 2016 from the merger of New York-based Fashion GPS and French analytics company Augure. Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs, and measure their brand performance. The company's AI-driven and proprietary Media Impact Value gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Today the business is based in Paris and New York and boasts 1,200 brands with more than 400 employees over 10 offices around the globe.
WHY: The deal further consolidates Launchmetrics as a go-to data analytics service for fashion and beauty brands. The investment in Italian company DMR, with its 20-year track record in the industry, 200 employees, and 400 clients worldwide, will enable Launchmetrics to propel its number of clients to 1,200 and its workforce to 400 across 10 offices worldwide.
IN THEIR OWN WORDS: "DMR was our historical competitor on the insights part," explains Michael Jaïs, CEO of Launchmetrics. "This acquisition allows us to focus on the future, instead of trying to compete with DMR to acquire customers."
"Launchmetrics is a long-time competitor to DMR," adds Enzo di Sarli, President and founder of DMR. "My main objective is to ensure my legacy, over the next few years, both to DMR's customers, whose trust has been essential over the years, and to DMR."
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