What differentiates a breakthrough product, brand, or marketing campaign in a marketplace awash with options and thousands more new launches every year? The BeauyMatter NEXT Awards recognize the role of design and the brands and agencies that push the envelope with innovative design ideas and impeccable execution.

From creating experiential sensorial playgrounds to conceptualizing bold visual concepts, design has the ability to explore a brand's values and bring them to life. Every brand has a story and creatives use branding, strategy, production, architectural, experiential, and industrial design to tell it. The NEXT Awards surface the very best of design from packaging and branding to marketing campaigns and spatial design.

The criteria applied by our judges while evaluating submissions included: 

• Creativity and innovation of the concept, taking into account the design choices, visuals, language, and medium 
• Execution, taking into account its effectiveness as it relates to the campaign's objectives 
• Evaluation of each touchpoint of the design or campaign 
• The impact of the campaign or design as it relates to the reaction of consumers/industry 
• Memorability of the campaign or design and its role in communicating the brand objective

The Judges: 

• Millie Kendall,O.B.E., CEO, British Beauty Council
• Roseanna Roberts, Global Innovation Insights & Trends Intelligence, The Estée Lauder Companies
• Jeannie Joshi, Director & Global Brand Strategist, Design Educator
• Karen Young, CEO, The Young Group
• Stacia Prince, co-founder, Control & Chaos
• Tina Hedges, Innovation Growth Advisor; founder, LOLI Beauty

Best Breakthrough Beauty Brand: Recognizes innovation by a beauty brand stemming from creating a product/service, consumer engagement, marketing, or design; can be a new brand initiative from an existing brand or a new-to-market brand launch. 

2023 - Pavīse
2022 - Olaplex

Best Breakthrough Wellness Brand: Recognizes innovation by a wellness brand stemming from creating a product/service, consumer engagement, marketing, or design; can be a new brand initiative from an existing brand or a new-to-market brand launch. 

2023 - Wonderbelly

Best Collaboration: Recognizes unique partnerships or collaborations between any two or more brands, businesses, individuals, or organizations. 

2023 - CREED x ROBBi
2022 - Lottie London x Chaun Legend Collaboration

Best Product Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design, including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch. 

2023 - Subtl Beauty
2022 - Valdé Beauty

Best Sustainable Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design that address the full lifecycle of the product, carbon footprint, and material selection/reduction; can be a new-to-market brand or relaunch. 

2023 - Exponent Beauty and Uni

Best Ad Campaign, Traditional Design: Recognizes unique concept, design, and execution of an ad campaign incorporating print, TV, radio, out-of-home, or direct mail.  

2023 - Hero Cosmetics—Pimple, Meet Your Mighty Patch campaign
2022 - RMS Beauty

Best Ad Campaign, Digital Design: Recognizes unique concept, design, and execution of an ad campaign incorporating email, SMS, display native, video, or social media. 

2023 - Babo Botanicals—Reef Safe? anti-greenwashing campaign
2022 - Junoco

Best Spatial Design: Recognizes unique concept, design, and execution of a physical space, such as a retail store, salon, or spa. 

2023 - Malin + Goetz—Brand retail store on Columbus Avenue and 72nd Street, NYC
2022 - Wanna Nails

Best Pop-Up: Recognizes unique concepts from design through execution for a short-term beauty or wellness pop-up retail concept.

2023 - Malin + Goetz—Quadrant Arcade rotating experiential space
2022 - SpaceNK x Tatcha

The Process: Entries for the BeautyMatter NEXT Awards can be submitted until the entry deadline May 24, 2024. Finalists will be announced July 7, 2024, and winners will be announced on October 24, 2024, at the BeautyMatter NEXT Summit: The Future of Beauty in Los Angeles, CA. Find out more here.