What differentiates a breakthrough product, brand, or marketing campaign in a marketplace awash with options and thousands of new launches every year? The BeautyMatter Awards recognize the role of design and the brands and agencies that push the envelope, reimagining the boundaries with innovative design ideas and impeccable execution.
From creating experiential sensorial playgrounds to conceptualizing bold visual concepts, design has the ability to explore a brand's values and bring them to life. Every brand has a story and creatives use branding, strategy, production, architectural, experiential, and industrial design to tell it. The BeautyMatter Awards surface the very best of design, from packaging and branding to marketing campaigns and spatial design.
Call to action for all creatives to submit their work:
The criteria applied by our judges while evaluating submissions included:
The Judges:
The Winners:
Best Breakthrough Beauty Brand: Recognizes innovation by a beauty brand stemming from creating a product/service, consumer engagement, marketing, or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.
2024 - Cécred
2023 - Pavīse
2022 - Olaplex
Best Breakthrough Wellness Brand: Recognizes innovation by a wellness brand stemming from creating a product/service, consumer engagement, marketing, or design; can be a new brand initiative from an existing brand or a new-to-market brand launch.
2024 - Helight Sleep
2023 - Wonderbelly
Best Collaboration: Recognizes unique partnerships or collaborations between any two or more brands, businesses, individuals, or organizations.
2024 - NEST New York x The Fifth Avenue Association x Scent Marketing
2023 - CREED x ROBBi
2022 - Lottie London x Chaun Legend Collaboration
Best Product Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design, including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch.
2024- Cécred
2023 - Subtl Beauty
2022 - Valdé Beauty
Best Sustainable Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design that address the full lifecycle of the product, carbon footprint, and material selection/reduction; can be a new-to-market brand or relaunch.
2024 - Ayuna
2023 - Exponent Beauty and Uni
Best Ad Campaign, Traditional Design: Recognizes unique concept, design, and execution of an ad campaign incorporating print, TV, radio, out-of-home, or direct mail.
2024 - Luna— Daily Vulva Therapy campaign.
2023 - Hero Cosmetics—Pimple, Meet Your Mighty Patch campaign
2022 - RMS Beauty
Best Ad Campaign, Digital Design: Recognizes unique concept, design, and execution of an ad campaign incorporating email, SMS, display native, video, or social media.
2023 - Babo Botanicals—Reef Safe? anti-greenwashing campaign
2022 - Junoco
Best Spatial Design: Recognizes unique concept, design, and execution of a physical space, such as a retail store, salon, or spa.
2024 - AIREM Aesthetic Spa
2023 - Malin + Goetz—Brand retail store on Columbus Avenue and 72nd Street, NYC
2022 - Wanna Nails
Best Pop-Up: Recognizes unique concepts from design through execution for a short-term beauty or wellness pop-up retail concept.
2024 - Dr.Jart+ Skinnovation Station
2023 - Malin + Goetz—Quadrant Arcade rotating experiential space
2022 - SpaceNK x Tatcha
Best Brand Identity: Recognizes design, content, strategy, and execution tied to brand identity, website, packaging design, etc. Can be a business at any stage.
2024 - Florasis and Artis
Best Product Launch Campaign: Recognizes design, content, strategy, and execution tied to a product launch; can be a new-to-market brand or relaunch.
2024 - Beekman 1802 Shine-Free Range
The Process:
If you don't enter you cannot win. Start here.
