L’Oréal Paris Men Expert Australian has become a major partner of The Chiefs Esports Club for the remainder of 2020.

The deal will see L’Oréal Paris Men Expert provide its men’s grooming products to the organization’s players.

The Chiefs are one of the premier esports and gaming entertainment clubs in the ANZ region, featuring top teams in various competitive video games. Founded in 2014, The Chiefs have a consistent record of being highly successful within ANZ Esports competitions and are committed to the growth of the industry both on a domestic and international level.

“We’ve all had late-night gaming sessions and sacrificed how we feel the next morning to get one more game in,” said Nick Bobir, CEO of The Chiefs. “L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”

Raagjeet Garg, Marketing Director L’Oréal Paris Australia, also spoke on the partnership: “We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success. Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers.”