The beauty industry’s newest investor is a real shark. Billionaire and Shark Tank star Mark Cuban recently invested in a beauty brand for the first time when he invested $400,000 in Youthforia, a makeup and skincare brand founded by Fiona Co Chan, in an episode of Shark Tank that aired earlier this year.Known for his investments in technology, cryptocurrency, and his majority stake in the NBA’s Dallas Mavericks, Cuban’s first color cosmetics investment is somewhat out of left field. Previously, Cuban invested in skincare brands including Mad Rabbit, a tattoo aftercare brand, Art of Sport, a skincare line co-founded by Kobe Bryant, and Tania Speaks Organic Skincare, among others, but his investment in Youthforia marks the first time the investor crossed over into cosmetics.  So why did he decide to invest in color cosmetics, and will he continue to invest in other makeup start-ups? In this exclusive interview, BeautyMatter caught up with the successful entrepreneur and investor to find out more about his beauty investments and where he sees opportunities in the beauty industry from an investment perspective.A Shark Tank Success StoryCuban is Shark Tank’s most prolific investor, having invested $29 million in at least 85 companies. Some of the most successful investments he’s made on the show include the preschool app Brightwheel, Dude Wipes, a flushable toilet paper alternative, and BeatBox, an alcoholic beverage brand. On average, he invests $233,529 in exchange for a typical 23% equity stake.When Youthforia founder Fiona Co Chan entered the Shark Tank, she went in asking for $400,000 in exchange for 5% equity.