Merryfield is a new clean-label rewards app that makes shopping for better-for-you products easier and more rewarding for everyone. Any time Merryfield users shop at their favorite retailer and buy products from the app’s participating member brands like Applegate, Califia Farms, EO|Everyone, or Stonyfield Organic, they simply take a picture of their receipt via the app to earn points to be redeemed for gift cards from a wide variety of their favorite brands like Adidas or Amazon, Sephora or Starbucks.
“Sometimes just trying to decide which shampoo, yogurt, or sunscreen to buy seems like a full-time job as the answers aren’t always clear, and the drudgery of sorting through traditional coupon apps looking for better-for-you products only brings disappointment because most of the products and brands there aren’t aligned with many consumers’ personal values,” said David Mayer, co-founder and CEO, Merryfield. “Now more than ever, people want to invest in their own health and wellness, but they don’t have time to do the research and they also have budget constraints. Merryfield does the homework for shoppers and rewards them every time they buy products without all the artificial junk and unwanted chemicals.”
Merryfield is the only offers and rewards app with rigorous quality standards that all brands and products must meet to be on the platform. Created by the company’s Clean Council, Merryfield’s standards filter out unwanted ingredients such as artificial colorings, high fructose corn syrup, and hydrogenated oils. It is the first company of its kind to ban personal care and household product ingredients that pose an unnecessary risk for families and harm the environment, waterways, or wildlife.
The app has special offers to help shoppers discover new products, but what makes Merryfield different is that it does not just offer one-time incentives on specific products like typical coupon apps. With Merryfield’s Everyday Rewards, any time consumers shop at their favorite store for any product—like milk, cereal, baby food, or hand soap—from any of the app’s participating member brands, they earn points and rewards every time.
“We founded Merryfield based on the belief that there should be a higher quality standard for everyday products, a belief we share with our collective of member brands,” said Joe Dickson, co-founder and Head of Quality Standards and Policy, Merryfield. “Shoppers who want to confidently choose clean label products have to cut through so much noise and confusion at the supermarket to find brands that align with their values. Merryfield brings together a group of purpose-driven brands that truly meet a higher standard, to reward and appreciate their customers.”
