Thanks to mobile devices such as smartphones and tablets, consumers have information available at their fingertips when and where they need it. According to Deloitte, digital interactions now influence 56 cents of every dollar spent in brick-and-mortar stores. A study conducted by Salsify on more than a thousand online shoppers shows what impacts their decisions when they shop and buy.
“Consumers are increasingly turning to their mobile devices to answer product-related questions, like price and availability, while they shop,” said Jason Purcell, CEO and co-founder of Salsify, in a press release. “This year’s research again demonstrates just how critical it is for every brand and retailer to have a systematized approach to maintain robust and relevant digital content to retain shopper attention and win sales.”
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