Believe it or not, bathing was once a luxury for only the aristocracy. It wasn’t until the ‘60s that bathing with self-care products became accessible, when Harold Schafer and the Gold Seal Company found a way to make bubble bath affordable, moving it from department stores to drugstores. Along with this move came the birth of Mr. Bubble, America’s favorite bathtime buddy.

This year, Mr. Bubble is celebrating his 60th birthday, and to celebrate, the number-one consumer-requested item, Powder Bubble Bath, is being put back on the shelves for a limited time. Featuring the original nostalgic packaging as well as the classic bubblegum scent, Powder Bubble Bath is cruelty free, paraben free, and gentle on sensitive skin.

“The bubble bath category has continued to grow steadily, and Mr. Bubble is leading the way," says Michelle Hanson, Vice President of Marketing at The Village Company. "Mr. Bubble appeals to everyone, conjuring nostalgic memories for parents while getting kids excited for bath time.”

With a 250% increase in search for the term “self-care” since the first lockdown, Mr. Bubbles’ Powder Bubble Bath has come back at the perfect time. Michelle continues, “As the retro packaging excitedly states, ‘The reformulated powder bubble bath is fun for all ages. Timeouts aren't just for kids!’ Nothing says pampering like a long, indulgent soak in big, soft bubbles. Sit back, relax and take all the me time you need.”

The original Mr. Bubble formula used powdered flakes that promised to "bubble kids clean," "leave no bathtub ring," and "make getting clean almost as much fun as getting dirty.” Will these same slogans still hold water 60 years later?