French clean beauty retailer Oh My Cream has acquired supplement start-up Combeau. 

WHO: Combeau was founded by Erika Fogeiro in 2019 with the aim to combine biotechnology-created formulations with natural ingredients to create sustainable supplements. The brand is committed to ethical and transparent ingredients, packaging sourcing, and communication. Combeau’s first product, L’Essential Peau (Skin Essential), includes seven active ingredients mixed to target skin radiance, signs of aging, and imperfections. Combeau launched on its own e-commerce platform and rolled out at Selfridges and Oh My Cream.

Oh My Cream was launched in 2013 by Juliette Lévy as a multi-brand beauty concept / store featuring premium and clean labels. The retailer today has a footprint of 26 stores in Europe, of which 12 are in Paris, and an e-commerce site. Six years ago, Oh My Cream also created a private-label skincare brand with roughly 30 stock-keeping units.

WHY: The transaction will enable both brands to accelerate and expand in the supplements category.

IN THEIR OWN WORDS: “Our vision of beauty has evolved toward something more holistic,” Oh My Cream founder Juliette Lévy shared with WWD. “We strongly believe that supplements are super dynamic and important.”

DETAILS:

• Oh My Cream acquired Combeau. 
• Since launching in 2013, Oh My Cream has achieved between 50% and 100% on-year sales growth annually, with the exception of the coronavirus pandemic period when it was around 30%.
• In 2019, Experienced Capital acquired a 41% stake in Oh My Cream. 
• In 2016, Otium Capital provided a cash injection of $6.5 million for expansion.
• Oh My Cream represents more than 20% of sales attributed to category expansion.
• Oh My Cream has more store openings planned for Paris and the UK, with the goal of having 10 to 15 locations in London.