Key Takeaways:
OnScent is taking the art of perfumery into the algorithmic age. The fragrance company has unveiled ScentRadar, a proprietary AI-powered market intelligence platform designed to decode real-time consumer behavior and fragrance trends. The launch marks a bold step in the ongoing convergence of creativity and computation, shaping the next era of scent design.
Built on a digitally native tech stack, ScentRadar uses generative AI to “learn to smell,” analyzing data streams 24/7 to anticipate what consumers are craving before they even articulate it. The platform continuously ingests and interprets conversations and sentiment across Reddit, X, TikTok, Instagram, Google, Amazon, and global media outlets. The system transforms billions of data points into predictive creative insights.
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” says Achim Daub, Chief Executive Officer at OnScent, in a press release. “It’s not just trend-watching—it’s future-sensing. Using GenAI to ground the creative process in deeper consumer insights can become a powerful enabler for new product development.”
The platform aggregates feedback from a community of over 3.4 million fragrance enthusiasts on Reddit to real-time purchase behavior on Amazon and TikTok Shop. By combining emotional and behavioral data, ScentRadar offers perfumers and marketers a dynamic view of what is resonating with consumers and what is emerging in the world of fragrance.
"AI doesn't replace creativity—it supercharges it," says Chris L. Fuentes, Chief Marketing Officer at OnScent, in a press release. "Our perfumers use ScentRadar to identify white space, explore what's resonating emotionally, and build fragrances consumers are dreaming about."
ScentRadar represents a shift in how scent innovation happens by enhancing the data tools. By embedding consumer sentiment directly into the ideation process, OnScent is bridging the gap between artistry and analytics, giving perfumers a new lens on emotion-driven design.
Beyond fine fragrance, OnScent’s scent design capabilities span personal care, home and fabric care, air care, and institutional applications, positioning the company as a holistic partner in olfactory innovation. Through OnScent insights, the brand also provides strategic intelligence on beauty, fragrance, and marketing trends, helping clients refine strategies and drive category growth.
OnScent reflects a broader transformation underway in the fragrance industry, where data-driven creativity is reshaping how scents are imagined, tested, and launched. As consumers increasingly express their preferences through digital conversations and e-commerce behavior, tools like ScentRader could redefine how fragrance houses listen and respond.
The platform turns online chatter into creative chemistry. For OnScent, this is amplifying the perfumer’s intuition by using an intelligent partner that can sense the signals, decode the noise, and help creators stay one step ahead of what the world wants to smell next.
