Key Takeaways:
- Gen Z drives beauty via nostalgia, biotech skincare, and personalization.
- Grunge, pixie cuts, and scent layering dominate.
- Brands must blend cultural relevance with scientific credibility.
The 2025 Pinterest Autumn Trend Report underscores how Gen Z is driving beauty discovery through nostalgia and innovation, blending grunge-era aesthetics with futuristic skincare and sensory experiences. Pinterest accurately predicted summer trends such as astrology makeup, hibiscus nails, and detox drinks. With Gen Z making up over half of Pinterest’s user base, their search behavior offers a predictive window into what will shape the coming season in beauty retail. Beauty Matter breaks down the key findings.
Grunge Glam Returns:
- Clean grunge makeup +652%
- Natural grunge makeup +368%
- '90s grunge makeup +210%
- 2000s grunge makeup +197%
- Soft grunge makeup look +147%
- Dark grunge makeup +123%
- Brown grunge makeup +93%
- Messy grunge makeup +72%
The return of grunge signals a strategic opportunity for beauty brands to tap into nostalgia while reframing it for modern consumers. Gen Z is gravitating toward pared-back interpretations of the aesthetic. Searches for smudged eyeliner and effortless chic align with the broader trend of translating subcultural styles into accessible, everyday looks. For retailers and brands, this creates space for targeted product development in eye, lip, and complexion categories that balance edge with wearability.
Sea Science
- Salmon DNA +623%
- Salmon DNA treatment +234%
- COSRX snail essence +33%
The surge in marine skincare reflects how consumers are increasingly seeking evidence-backed, biotech skincare solutions. Sea-derived actives like Salmon DNA and Snail essence...
