Staying on top of seasonal beauty trends allows brands to remain relevant and competitive—driving product innovation and presenting timely marketing opportunities. Pinterest is always proactive when it comes to seeking out data surrounding trends, with its Predicts trend reports found to have an 80% success rate at gauging the next big thing across several industries. With fall on the horizon, the visual discovery platform has presented its Autumn 2024 Trend Report to help brands navigate the next wave of must-know consumer demands. Offering a glimpse into the styles, shades, and aesthetics that will define the next quarter of the year, BeautyMatter breaks down the key findings:

Nailed It

Consumers are turning to intricate details for their autumn nail inspiration. Bow designs take the top spot for influence, following from Pinterest’s overall 2024 prediction that bows would be brought into play across several industries.

• Bow nail designs +2,220%
• Japanese inspired nails +600%
• Greek goddess nails +1,975%
• Short funky nails +1,540%

Dewy on Duty

Dewy makeup continues to be popular as consumers seek out fresh and radiant looks that mimic a natural, healthy glow. Social media aesthetics remain a focal point as many look to achieve the “baddie” appearance through their beauty buys. 

• Soft baddie makeup +700%
• Igari makeup (flushed makeup look) +460%
• Cool tone makeup looks +360%
• Glowy dewy makeup +185%
• Glossy lips makeup +175%
• Soft cat eye makeup +105%
• Concealer lips +92%

Foxy Locks

Classic autumnal shades are front and center as consumers ditch the summer styles for more seasonally appropriate hairdos. 

• Fox hair color +1,530%
• Honey brown curls +7,770%
• Honey brown knotless braids +3,845%
• Cherry blonde +6,300%
• Deep cherry red hair +920%
• Cherry cola red +520%

Bangs Are Back

Bangs are taking over the hair category, becoming one of the seasons most sought-after styles. 

• Japanese side bangs +1,645%
• 2000s side bangs +150%
• Long pixie cut with bangs +1,630%
• Subtle bangs +1,090%
• Slick back with bangs +345%
• Mini bangs +185%

Tranquil Tones

Serene shades are trending across all categories, as their calming and understated tones offer a soothing counterbalance to the fast-paced demands of modern life. 

• Serene color palette +110%
• Seafoam +200%
• Sage and blue color palette +570%
• Blue and cream bedroom +200%
• Dusty blue bathroom +120%
• Green home decor +2,670%
• Dark green bathroom +350%
• Green home offices +260%
• Forest green house +220%
• Moody purple bedroom +350%
• Lavender room aesthetic 110%

Joy for Japan

Consumers are looking to fill their lives with Japanese inspiration, with emphasis on natural beauty, elegance, and a moment of calm.

• Japanese vintage art +270%
• Japanese futon bedroom +245%
• Zen bathroom +200%
• Japanese Zen garden +120%
• Japanese living room design +135%
• Zen kitchen +160%
• Japanese exterior +60%
• Japanese furniture +60%

The report underscores consumers growing desire for fun, yet intricate details, from funky nails to bold and brave bangs. While hair trends are shifting towards classic autumn vibes, other categories remain surprisingly unphased by traditional trends, with no mention of pumpkin spice in sight for the first time in several years. Japanese designs and aesthetics are on the rise, opening the door for a potential increase of attention on J-beauty as the category continues to expand within the US market.

The upcoming months will reveal which beauty trends captivate consumers and create the most demand. As the leaves begin to crisp and the weather becomes cooler, businesses can benefit by taking into account which trends resonate most with their individual messaging and branding, weaving them into upcoming launches and advertising ambitions.