Bielenda Natural Cosmetics will acquire a 100% stake in the Polish cosmetics manufacturer Torf Corporation, the owner of the Tołpa and ON brands.
WHO: Torf Corporation was founded in 1989 and produces well-known lines of Tołpa branded cosmetic and personal care products for both women and men, designed for the care of the face, body, and hair. The group also includes two brands of oral hygiene products—ON toothpaste and Dentica by Tołpa mouthwashes. The company's products are available in drugstores, other widespread retail chains, and online. They have built a strong brand in the Polish market and have become a leading producer of oral care products in Central and Eastern Europe (CEE).
Bielenda Kosmetyki is a market leader in Poland. Since 1990, it has created highly regarded skincare, body care, and haircare products for women and men of all ages, combining natural active ingredients with the latest achievements in biotechnology. The company's product range includes several hundred items across dozens of skincare categories. These products are available in Poland and nearly 60 countries worldwide, spanning five continents. The company has its own research and development laboratories as well as modern manufacturing facilities. The Bielenda Group's current brand portfolio consists of Bielenda, Bielenda Professional, BodyBoom, FaceBoom, BabyBoom, Supremelab, Soraya, Dermika, SheHand, SheFoot, and ManFoot, as well as SheCare and SkinArté.
WHY: The deal provided a successful exit for Resource Partners and helped to cement Innova Capital’s place as owner of the premier domestic leader in personal and cosmetic care in the CEE region.
By incorporating Torf Corporation into its portfolio, Bielenda will further enhance its competitive position among cosmetic manufacturers in Poland. The transaction will also enable the company to enter the attractive and promising segment of oral hygiene products.
IN THEIR OWN WORDS: "Tołpa is a brand with well-established position and recognition. I appreciate its long-standing scientific heritage and the tradition of creating cosmetics based on the properties of natural ingredients—Polish peat and mud. The acquisition of Torf Corporation will complement our product offering, as well as increase the diversity of our product range and pricing spectrum. I believe that the acquisition of Tołpa and ON brands, along with their potential for further development under the wing of the Bielenda Group, will contribute to the growth of the company's value and competitiveness, both in domestic and international markets," emphasized Marek Bielenda, CEO of Bielenda Natural Cosmetics.
“The Tołpa acquisition is a crucial step in Bielenda's strategic roadmap, demonstrating the company's commitment to uniting premier independent cosmetic brands in Poland," said Leszek Muzyczyszyn, Senior Partner at Innova. "We are delighted at the opportunity to continue building the Tołpa brand across the addressable markets of the Group," he added.
"In our investments, we focus on companies with solid foundations, and Torf Corporation is precisely such a company. We believe that placing it under the wing of an industry investor will provide the company with another impetus for further growth. The high-quality products and broad customer base are an excellent foundation for the company's future development," said Małgorzata Bobrowska, co-founder and Managing Partner of Resource Partners. "We take satisfaction in the achievements of Tołpa and the other brands of Torf Corporation, and we are pleased to have supported the company in reaching them."
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