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School House Expands Opens Beauty Content Studio

Published February 7, 2022
Published February 7, 2022
School House

Content is a competition, and the prize is capturing the consumer's attention. Photography, video, graphics, and written content are the tools of the trade, but the sheer volume of content needed to fuel an omnichannel brand in today's beauty landscape can be daunting.

The leading beauty creative agency known for multidisciplinary dynamic storytelling has opened a content studio to extend their creative offerings. School House Studios brings the production of quality, turnkey, and custom content for beauty and wellness brands in-house supported by a team of producers, art directors, photographers, retouchers, and editors.

“Clients need quality (luxury) content at scale. We have transformed the structure of School House during the last year to support this, from creating a strategic partnership with Fortress Brands, hiring the industry's top talent, and now opening School House Studios," says School House founder and Principal Christopher Skinner. "Our focus will always be to provide quality creative and build quality relationships with beauty and wellness brands to support every stage of their lifecycle.”

In seven short years, School House has impacted more than 75 brands in the beauty and wellness space. Its creative reputation has soared with award-winning work ranging from founder-led brands such as Dr. Dennis Gross Skincare, Joanna Czech, Ami Cole, and Tata Harper Skincare, to icons such as La Mer, Elemis, Clinique, and L'Occitane en Provence, to name a few. Since the start of the pandemic, School House has seen an unprecedented need for brands to tell their visual story in groundbreaking and conversion-focused content.

“Having started on the retail floor at Sephora to leading global design at Fresh—I learned first-hand from the ground up—that messaging, content, packaging, visual merchandising, digital experience, it all matters and either forms or can transform a brand," Skinner added. "Now more than ever, consumers are testing brands on their limits. You can't let your guard down and must stay true to who you are. Our team of creative talent helps brands strategically and visually build that story.”

School House Studios will offer three production packages, allowing brands to customize their experience to meet their content needs, timelines, and budgets.

Christopher Skinner in conversation with BeautyMatter founder Kelly Kovack.

Christopher Skinner, founder and principal of beauty creative agency School House, has become one of the industry’s must-know names when it comes to building strategies, brand creative, and immersive environments for the world’s most in-demand beauty brands. Chris joins Kelly Kovack to share how a culture of kindness, openness, and empathy along with a deep intuitive understanding of the beauty category differentiates School House. Click here to listen.


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