Seaweed Bath Co. has acquired Andalou Naturals and Mineral Fusion from Australian conglomerate BWX Ltd, marking the first steps in building a best-in-class natural beauty platform backed by Natureza Growth Partners.WHO: Stacey Kelly Egide and Mark Egide, founders of Andalou Naturals, have a long track record of success building brands in the natural space. For over 30 years these visionary partners have been creating category-defining brands like Beauty Without Cruelty, Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, Un-petroleum, and The San Francisco Soap Company. Andalou Naturals, the first Non-GMO Project Verified beauty brand, has a comprehensive product portfolio and distribution network in North America, Europe, and Asia, with over 125 SKUs.Austin, TX–based The Seaweed Bath Co. was founded in 2010 by husband-and-wife team Adam and Allison Grossman. The brand was founded as a result of Adam’s personal journey to find a natural skin solution to his extreme psoriasis. The Seaweed Bath Co. was born out of his discovery of the detoxifying powers of seaweed to nourish and soothe sensitive and irritated skin.BWX Limited (BWX) is a vertically integrated personal care company with its head office located in Dandenong, South Victoria, in the South Eastern Suburbs of Melbourne.WHY: Last year, the Australian operations of BWX entered voluntary administration as the company deals with mounting losses and struggling subsidiaries. The acquisition of Mineral Fusion and Andalou Naturals should position The Seaweed Bath Co. to expand into more categories and build the foundation for creating a best-in-class natural beauty platform.