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Sephora Raises The Bar on Clean Beauty

July 26, 2021 Kelly Kovack
July 26, 2021
Sephora

Sephora is adding a new category of products expanding its Clean at Sephora program to include a subcategory of products called Clean + Planet Positive. The new designation is for clean brands focusing on climate commitments, sustainable sourcing, responsible packaging, and environmental giving.

The global clean beauty market's revenue was estimated to be $ 5439.6 million in 2020 and is expected to reach $1.155 billion in 2027, growing at a CAGR of 12.07% from 2020 to 2027, according to Brandessence Market Research And Consulting. According to the report, skincare represents the largest share at 28.5% of the 2020 clean beauty market. Sephora established its Clean at Sephora program in 2018 with 50 brand partners. WWD reported that two sources said 30 percent of Sephora's sales growth — nearing $3 billion in online sales for North America — is coming from the 92 Clean at Sephora brands.

Clean + Planet Positive includes everything that is in the Clean at Sephora program — looking at ingredients — but it also adds four different elements of the way the brands are doing business and bringing their products to market," Cindy Deily, Sephora's vice president of skin-care merchandising, told Allure. "That includes a climate commitment, sustainable sourcing practices, responsible packaging, and environmental giving.

Clean + Planet Positive brands must be Clean At Sephora approved while meeting additional criteria that includes:

Clean Ingredients: Products must be Clean at Sephora approved and formulated without octinoxate, perfluorochemicals, nitromusks and polycyclic musks.

Climate Commitment: Brands must meet at least one of the following climate goals: carbon-neutral operations, greenhouse gas emissions reduction, or corporate office and owned or leased operations powered by 100% renewable energy.

Sustainable Sourcing: Cruelty-free, using only sustainability harvested palm oil and mica, no microplastics, and compliant with Sephora's CBD standards.

Responsible Packaging: Brand must reduce, recycle, and reimagine the way they package, which means no single-use items or unnecessary materials, designing with recyclability in mind, and innovating with refillable components, post-consumer recycled content (PCR), biomaterials, plant-based ink, and more.

Environmental Giving: Donate at least 1% of profit to a high-impact, long-term giving program that is multiyear and ongoing, or be a Certified B-corporation.

Sephora's new clean designation kicked off with 18 brand partners including Caudalie, Farmacy, Biossance, Youth to the People, Tata Harper, Selfless by Hyram, Ren, Herbivore, Alpyn Beauty, Necessaire, Prima, Maison Louis Marie, Susteau, Saie, Aether, Ellis Brooklyn, Briogeo, and the retailer's own Sephora Collection.

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