Business of Fashion reported that London-based distributor Discovered Brands has landed a minority investment from a US private equity firm.WHO: Founded in 2009 by Zach Charalambous, Discovered Brands serves as a distribution partner, providing operational management, marketing, in-store sales, and education support across the UK and Europe. It has 10 brands in its current roster, servicing 250 retailers such as Sephora, Amazon, and Douglas in 27 countries.Sonoma Brands Capital makes minority and control investments in growth-stage consumer businesses, providing lead investments ranging from $5 million to $30 million.IN THEIR OWN WORDS: “Europe has accelerated and boomed in the last few years,” Zach Charalambous, founder and Chief Executive of Discovered Brands, told BoF. “With the investment from Sonoma, we can add additional layers into our infrastructure, hire more talented people and partner with more innovative brands."DETAILS:Sonoma Brands Capital made a minority investment of $15 million in Discovered Brands.The investment represents the first outside capital for the business.