What are the pillars of innovative packaging design?
Alejandro Flores, Founder and Creative Director: It's important to think about how our designs can offer new ways of understanding the issues at hand. Innovation in design comes from making things work well, and then making them look good based on their functionality. At Human, we evaluate projects based on three main factors: aesthetic, economic impact and investment, and the technical steps needed to bring them to life.
We believe that no matter the project, it's essential to approach it this way: find and solve problems that meet the needs of customers and the market. We always aim to create solutions that not only look good but also stand out, driving the industry to keep getting better. Innovation in design truly happens when we identify and solve problems that matter to customers while creating solutions that are both attractive and unique.
What will define the future of packaging for 2023 and beyond?
AF: I envision the future of packaging shaped by sustainability as its cornerstone. It might sound cliche but it really is where we are heading. This emphasis on sustainability will drive the adoption of eco-friendly materials, efforts to minimize waste, and lead to designs centered around recyclability. Additionally, I see customization as a pillar of this trend, where there will be a significant focus on experience designs, such as smart packaging integrating technologies like NFC tags, which will revolutionize product tracking, authentication, and consumer engagement.
Simplicity and minimalism will be strong; we have seen this in previous years. I’m not referring to the graphic design elements, but rather reducing material usage and solving problems using minimal aesthetics, ensuring both efficient shipping and enhanced product protection.