UK-based brand incubator DCB Lab has added clean personal care brand Type:A to its growing beauty portfolio.

WHO: Type:A is a mission-driven personal care brand that aims to help people lead healthier lives. With high-performance deodorant and body care that have racked up over 8,000 5-star reviews, Type:A has made it easy to switch to better-for-you products.

DCB Lab is a London-based tech-enabled brand incubator with a deep focus on e-commerce and Amazon growth within the US and UK markets.

WHY: DCB Lab believes Type:A has the whole package and is ready to scale quickly: strong brand affinity, amazing product loyalty, patented formula that really performs, and omnichannel distribution. DCB will leverage its global team and track record of success to continue scaling this cult-favorite personal care brand.

IN THEIR OWN WORDS: Michael Malinsky, founder of DCB Labs, said, "What we saw was a brilliant product, coupled with a mission-led brand footprint and true community that acts as a catalyst for growth. We are very excited to accelerate the brand growth in the US and bring Type:A to the UK imminently."

Allison Moss, founder of Type:A, shared, "Leading this brand has been an incredible journey. I'm proud to watch as Type:A continues to thrive in the hands of the impressive team at DCB."

DETAILS:

• DCB Lab has acquired Type:A. 
• In January 2020, Type:A raised $2.4 million in seed funding led by Fernbrook Capital Management.
• NBA All-Star Chris Paul and his wife Jada Paul made an investment in Type:A in November 2021.