YASO, the end-to-end solution for selling online in China, just closed new funding to fuel growth.WHO: YASO was founded in 2022 by Jonny Plein, James Campbell, and Adam Knight as a technology platform that enables global brands to sell their products directly in China, where commerce works differently. YASO now has a team of 20, combining a unique mix of China market experts, technologists, and start-up founders. Their platform is end to end, covering payments, logistics, compliance, tax, analytics, and storefront integrations, allowing brands to integrate with and sell through the main social commerce and e-commerce platforms in China, like Douyin, Tmall, and RedNote.WHY: The funds will fuel YASO's next stage of growth, focusing on expanding the team, investing in its technology platform, and enabling more brands to scale up in China.IN THEIR OWN WORDS: Jonny Plein, co-founder of YASO, commented: “We couldn’t be happier to be partnering with Puma on this opportunity. We have the team, the tech, the market size and therefore the opportunity to build a billion dollar business helping brands launch and scale in the world’s largest e-commerce market. We needed an investor who matched YASO’s ambitions, and we have found that in Puma. We are also delighted with the other co-investors, including the Seed investors, both VCs and Angels, who have been there since day 1, who backed us again in this round. We can’t wait to take YASO to the next level!