Isamaya
Trailblazing makeup artist and creative director Isamaya Ffrench isn’t one for conventionality. Naturally, the debut capsule collection of the Isamaya beauty line, entitled Industrial—complete with aptly themed products such as the Rubberlash Latex Lift Mascara, adorned with captive-bead rings normally reserved for the world of body piercing—will be making its mark with a swift retail fling in London’s buzzy Soho district (a nightlife-fueled neighborhood where one is sure to stumble upon a latex- or piercing-embellished person or two) before its official Selfridges and online launch.