NWO.ai analyzes massive amounts of public and proprietary data sources to capture the voice of the consumer—from search engines, online media, scientific literature, e-commerce platforms, TV stations, and data secured through partnerships.
We love their trend report because it synthesizes a complex range of data sources and provides a distillation of the information with context that makes it particularly actionable. Have a look at the predictions for 2024 and judge for yourself.
#1 Rosemary Shampoo
Impact Score: +9716%
Microtrends: associated with consumer conversation
Narrative Breakdown: dominated by consumer search
Search: 66.31%
News: 18.46%
Social: 15.24% (58.5% Instagram, 15% Pinterest, 12.6% WeChat)
Product Highlight: Aveda Rosemary Shampoo – Impact Score: +4930%
#2 Snail Mucin
Impact Score: +9709%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 63.14%
Social: 23.96% (43.4% Instagram, 29.8% Reddit, 23% TikTok)
News: 12.9%
Product Highlight: COSRX Snail Mucin Products – Impact Score +9751%
#3 Tranexamic Acid Serum
Impact Score: +8655%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 85.97%
News: 7.94%
Social: 6.08 % (59.9% Instagram, 22% Reddit, 10.6% TikTok)
Product Highlight: Minimalist Tranexamine 03% – Impact Score: +5711%
#4 Ceramide Vitamin C Sunscreen
Impact Score: +7686%
Microtrends: associated consumer conversation
Narrative Breakdown: dominated by consumer search
Search: 81.81%
News: 15.71%
Social: 2.48% (90% Instagram, 6.8% Reddit, 1.7% Pinterest)
Product Highlight: Dr. Sheth's Ceramide & Vitamin C Sunscreen – Impact Score: +3900%
#5 Tinted Serum
Impact Score: 7516%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 54.57%
News: 29.9%
Social: 15.52% (32% Instagram, 32% TikTok, 26.1% Reddit)
Product Highlight: ILIA Super Tint Serum – Impact Score: +2364%)
#6 Spermidine Supplement
Impact Score: +7357
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 96.04%
News: 3.94%
Social: 0.02 (80% Reddit)
Product Highlight: Purovitalis Spermidine Supplement – Impact Score: +9026%
#7 Phyto Mucin
Impact Score: +7081%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 99.74%
News: 0.24%
Social: 0.02 (Reddit)
Product Highlight: JAYJUN Okra Phyto Mucin – Impact Score: +9286%
#8 Bakuchiol
Impact Score: +3188%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 61.11%
News: 25.9%
Social: 12.99% (50.6% Instagram, 17.2% TikTok, 15.8% Pinterest)
Product Highlight: Ogee Bakuchiol 2% – Impact Score: + 267%
#9 Colostrum
Impact Score: +2003%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 52.09%
News: 36.7%
Social: 7.75% (71% Instagram, 8.6% TikTok, 8.6% Reddit)
Science: 3.47%
Product Highlight: ARMRA Colostrum – Impact Score: +9638%
#10 Hair Peptide Serum
Impact Score: +738%
Microtrends: associated consumer conversations
Narrative Breakdown: dominated by consumer search
Search: 64.73%
News: 31.45%
Social: 3.83% (85.1% Instagram, 6.6% TikTok, 4.5% Reddit)
Product Highlight: Act + Acre 3% Stem Cell Peptide Scalp Treatment –Impact Score: +1171%
