Key Takeaways:Wellness becomes economic infrastructure, transforming beauty into emotional daily therapy.Beauty leads wellness growth through transparency, recovery rituals, and mood-driven innovation.Consumer micro-identities fuel demand for longevity, regulation, restoration, and optimization. The global wellness economy has crossed an historic threshold. According to the 2025 Global Wellness Economy Monitor by the Global Wellness Institute (GWI), the sector reached $6.8 trillion in 2024, growing 7.9% year over year (YoY), setting the stage for unprecedented acceleration to a projected $9.8 trillion by 2029.The wellness economy has more than doubled since the GWI first measured it at $3.4 trillion in 2013, but the story beneath the numbers is even more transformative. In an era defined by burnout, chronic stress, and aging populations, wellness has evolved from a lifestyle category to a macroeconomic force, a cultural compass, and a blueprint for how people self-regulate, self-express, and seek stability amid ongoing global turbulence.“There’s been a sea change in consumer mindsets, with prevention, mental health, social connection, the impacts of our living environments, and nature becoming dramatically more important all over the world,” said Katherine Johnston, GWI Senior Research Fellow, in a company press release. “These shifts are fueling growth across all wellness sectors—from wellness real estate and mental wellness to hot springs and social bathing to more sophisticated preventative medical-wellness solutions.”BeautyMatter breaks down the most meaningful insights from the report, infused with the data defining the next decade of wellness.