Earlier this week, powerful Santa Ana winds fueled a growing number of wildfires that spread rapidly across Los Angeles. The Pacific Palisades, Malibu, and Altadena were hit the hardest, with numerous homes, businesses, and landmarks destroyed. Thousands of homes have burned to the ground, and at least 130,000 residents are displaced and under evacuation orders. Experts warn locals that the threat is ongoing, with Los Angeles County remaining under a red flag warning through Friday night. 

While it's too soon to calculate the toll of the devastating wildfires, community organizations and disaster relief agencies have already begun mobilizing to provide shelter, food, and aid to those affected. The beauty community has always been swift to jump into action and help those in our community whose lives have been upended by sudden tragedy. 

If you want to help those affected by the LA wildfires, here's a list of individuals and organizations that could use your support:

• Marta Freedman, co-founder of Dieux and founder of Air Milkshake, a creative agency and gifting suite, lost her Malibu home to the fires. Julie Schott, a serial beauty entrepreneur and Freedman's friend, organized a GoFundMe to help them rebuild their lives. Donate to the GoFundMe here.
• Sacha Strebe, Editorial Director at EyeSwoon, editorial consultant, and founder of @skinlexicon, lost her home in the Eaton fire. Donate to her GoFundMe here.
• Nick Lennon, a Los Angeles-based makeup artist, and his husband Gregg Lennon, a hairstylist, lost their home in the Eaton wildfire. In addition to their home and personal belongings, tens of thousands of dollars of salon equipment, hair tools, human hair wigs, extensions, hair and skin products, makeup kits, and personal beauty tools were also lost to the fire. Donate to their GoFundMe here.
• Jen Atkin, founder of haircare brands OUAI and Mane, lost her home in the fires. She asks people to donate to the LA Fire Department Foundation and the LA Dream Center.
• The founders of Activist Manuka lost their home in the wildfires and are asking to help raise awareness and drive brand sales.
• Donate to Baby2Baby, a nonprofit organization providing critical items, including diapers, food, formula, and hygiene products for children and families who have lost everything.
• Donate to World Central Kitchen, a nonprofit organization supporting first responders and families impacted by wildfires in the Los Angeles area.
• Donate to the California Community Foundation Wildlife Recovery Fund, which provides immediate relief to those who lost their homes due to a wildfire. This can include access to shelter, food, cash, and other basic needs, providing both mid- and long-term recovery efforts to those affected by California wildfires.
• Donate to the California Fire Foundation Wildfire & Disaster Relief Fund, which provides critical support to surviving families of fallen firefighters, firefighters, and the communities they serve
• Donate to the American Red Cross, whose disaster teams are working to provide safe shelter, food, emotional support, and other relief services. In addition, the organization is mobilizing hundreds more disaster workers to support the wildfire victims and moving truckloads of supplies like cots, blankets, and water to be ready to support thousands of people in emergency shelters if needed.

The beauty community has wasted no time coming together to help in times of tragedy. If you're a beauty brand that would like to donate personal care products to give to families that have been affected and displaced by the wildfire, please reach out to the following brands to arrange deliveries: 

• Pacifica Beauty: Joining the Malibu Surfing Association to provide products and clothing to those impacted in Malibu.  Donations are being provided directly to those in need and drop off locations for support are now available at The Ventura Surf Shop, Pretty in Pink 805. and Carpinteria: Pacifica headquarters on Tuesday and Wednesday. Locations in Santa Barbara and San Diego to be announced.  For more follow @Malibusurfing association or Karen Pardue at 805.570.1638 or Brook Harvey-Taylor at brook@pacificabeauty.com
• Thirteen Lune & Relevant: Your Skin Seen: The retailer is accepting donations of beauty essentials at their Thirteen Lune Flagship. New/unused product can be dropped off or ship to: Thirteen Lune Fire Donations at 120 North Larchmont Blvd, Los Angeles, CA 90004. Drop off hours : Tuesday - Saturday 10am - 6pm, Sunday 11am - 4pm, closed on Mondays. All donations will be distributed to evacuation centers and various charitable organizations. 
• By Rosie Jane: The fragrance and bodycare brand will be hosting an essentials pick up on Friday, January 17, at the By Rosie Jane Headquarters in Glendale, CA. They will provide beauty products, home care, personal care, intimates, socks, hygiene products, and anything else that can help. By Rosie Jane is asking for donations to be sent to their headquarters before the event, which will be held from 11 a.m. to 3 p.m. at 630 Justin Ave, Glendale, CA 91201.
• Jamie Makeup: Founder and celebrity makeup artist Jamie Greenberg is putting together rescue bags to give to people who have lost everything in the fires, with help from Perricone M.D., BK Beauty, Iota Body, Osea Malibu, Geologie, Hairitage, and more.
• Dolce Glow: CEO and founder Isabel Alysa is collecting donations at the brand’s office to support the first responders who have been working tirelessly day and night in LA County. If you are local and able to donate, check the donation list here and drop off items at 1621 First Street, Unit 8, San Fernando, CA 91340. Additionally, next week Dolce Glow will host their highly anticipated Dolce Glow & Grow Summit, taking place on January 16, 2025 in Los Angeles at the De Luxe Banquet Hall. The Summit kicks off with various keynote speakers including Jamie Kern Lima, New York Times Bestselling Author and Founder of IT Cosmetics, Jamie O'banion, Co-Founder and CEO of BeautyBio, and Sheena Zadeh, Founder and CEO of Kosas. Isabel shared to her social media that at the summit, attendees will be organizing and assembling care packages filled with donations to send directly to first responders. 
• SET Active: Founder Lindsey Carter turned SET's office into a donation drive collection center. The brand is currently accepting unused, nonperishable donations from companies to give to families affected and displaced by the wildfire. As the fires grew, Carter opened her DMs to brands and the general public, inviting them to stop by SET's office to bring donations such as full-sized products from other brands, necessities, new and unworn clothing, nonperishables, and more to pass out to families.
• B2V Salon: Co-owner Steve Lococo and his salon team are providing a drop off point for new or gently used clothing, blankets and other necessities. Donations an be received Thursday-Saturday 10am-5pm at B2V Salon located on 646  N Doheny Dr West Hollywood, California 90069,
• Formula Fig: Formula Fig has transformed its office into a donation-receiving center in LA for those displaced by the wildfires. In partnership with creative consulting agency, Invisible Dynamics, donations will be collected, packed into care packages, and distributed to local networks and charities supporting those in need across Los Angeles. If you are a brand willing and able to donate, please reach out here. The team will facilitate distribution through the appropriate organizations. 

Finally, here's a list of brands raising money to help those who lost everything in the LA wildfire:

• BK Beauty: From January 9-11, 100% of net proceeds from sales on bkbeauty.com will go directly to the California Community Foundation to support those affected by the devastating fires.
• Tower 28: Founder Amy Liu, whose house was affected by the fires, is organizing a personal care/beauty gifting suite featuring brands such as Osea, Everlane, and American Vintage. If you'd like to donate unopened PR or products, email hey@tower28beauty.com for a prepaid shipping label to Giving Generously. Include "LA fire donation," the approximate weight of your shipment, and the "shipping from" address. Tower 28 will be sending labels starting January 13. 
• Cocokind: The skincare brand is offering to pay for at least 10 rooms at a local hotel this week for anyone displaced due to the fires. Reach out to info@cocokind.com for more information.
• Nopalera: The Mexican beauty brand is offering free shower kits for any organization or individuals in need. Fill out this form to receive a kit.
• Prose: The custom hair and skincare brand made an immediate donation to organizations actively involved in wildfire relief, including the American Red Cross, Westwood, local fire department foundations, and animal rescue groups caring for displaced pets. In collaboration with The Midnight Mission (which Prose has partnered with for the past two years), Prose is collecting essential items such as blankets, bottled water, and hygiene products and assembling hygiene kits to ensure evacuees have access to basic necessities, which will be distributed through local partners. Prose is encouraging its community to drop off items at Midnight Mission (601 South San Pedro Street, Los Angeles, CA 90014) and provided a list of most needed items by evacuees. Prose is also committing to partnering with local organizations to provide long-term, ongoing resources as communities begin the challenging process of rebuilding, such as the Center for Disaster Philanthropy, an organization that plays a vital role in helping those affected rebuild their lives and restore their communities.
• Glow Recipe: The brand has donated $100,000 worth of essential skincare products, including cleansers, SPF, and treatments, to provide comfort and care to those in need. Glow Recipe has partnered with Babylist to help distribute these items on the ground.
• Renée Rouleau Skin Care: For every product sold through the end of January, the skincare brand is donating a percentage of the proceeds to the Los Angeles Fireman’s Relief Association and Wildfire Relief.
• Benefit Cosmetics: The makeup brand will be donating to the American Red Cross to support their relief efforts.
• Tarte Cosmetics: From January 8-11, Tarte Cosmetics is donating 100% of net proceeds from all tarte.com sales up to $250,000 to World Central Kitchen to support relief efforts.
• RŌZ Hair: For those who have been impacted or left their home in a rush, please contact hello@rozhair.com if you need haircare essentials. RŌZ Hair will be donating 10% of January sales to the California Community Foundation – Wildfire Recovery Fund to support the enormous relief effort. The brand is also working to supply essentials to local evacuation shelters that need them most, such as the Dream Center.
• Studio K Hair Designory: The salon, founded by Kelly Zhang, is opening its doors on January 11 and 12 to offer free hair wash and blow dry services for anyone who needs it. No appointments, no questions. Visit the salon at 238 S Arroyo Pkway, Unit 130, Pasadena, CA, between 10 a.m. and 5 p.m.
• Credo Beauty: The beauty retailer and brand is working with our brand partners to assemble and distribute Credo Beauty Care Packages (while supplies last) to those affected by the LA fires.
• DedCool is partnering with OUAI to match donations to Le Great Outdoor, which is providing meals to first responders on the ground that their team is preparing. Together with OUAI, DedCool will be donating a combined $10,000 worth of meals (providing 500 meals), and Le Great Outdoor will be matching our donation, so a total of 1,000 meals will be provided.
• Farmacy Beauty: The skincare brand has made a donation to the LA Food Bank in order to help those affected gain access to nutritious food. The brand's mission to address food insecurity is unwavering, especially in times of crisis. In addition, Farmacy is donating essential skincare products to provide comfort and relief to those in need.
• evolvetogether: The personal care brand is partnering with shelters and evacuation centers to distribute medical-grade face masks and personal care brands. Evolvetogether has donated over 50,000 medical-grade face masks and essential personal care items to shelters and evacuation centers in the affected areas across California this week. They are also actively coordinating donations to their customers in need, as well as community members who've lost their homes and belongings to the devastation. Please DM the brand with any organizations or community groups in need.
• Apothékary: This weekend, from January 10th to 12th, Apothékary will be donating 10% of profits to the American Red Cross to support the newly established "California Wildfires 2025" designation. This fund will provide crucial resources for relief and recovery, including shelter, food, and support for displaced families and communities working to rebuild.
• Remedy Place: The social wellness club is extending a complimentary Tech-Remedy (i.e., ice bath, sauna, cryotherapy, etc.) to all first responders, medical providers, and rescue workers now through Saturday, February 1st at their West Hollywood location. Reserve HERE or send an email to Weho@remedyplace.com.
• Wild: The body care brand is sending shipments of deodorants and bar soaps.
• Quickies: Starting January 9th, all profits from sales on getquickies.com will be donated to the Los Angeles Fire Department for as long as the brand can sustain a small business. 
• Half Magic: Makeup artists who have lost their kit due to the fires can fill out the form linked here for a Half Magic restock.
• Depot Chopra: Makeup artists and hairstylists who have lost their kit due to the fires can apply to receive a custom depotted starter kit to help them get back to work quickly. Depot Chopra is accepting donations through January 2025 and is encouraging its community to donate makeup and hairstyling products, bags, organizers, or disposables. Depot Chopra's team will depot, kitsplit, and assemble essentials for artists in need. DM for donation details. Apply here. 
• Stratia Skin: The skincare brand offers free skincare for anyone displaced by the fires to replace what they've lost, delivered to their door by Stratia's team. They're also offering a free space to work at the brand's facility in downtown Los Angeles. The same space is also serves as a donation drop-off, sorting, and storage space for folks organizing relief. 
• Dr. Nathan Newman: The Beverly Hills-based dermatologist and stem cell expert is helping those affected by the wildfires with any burns they may have suffered via his plant-curated stem cells. Dr. Newman is seeing burn victims at his Beverly Hills Stem Cell Clinic and giving out his STEM Natural Intelligence Stem Cell Cream to those in need. 
• DUDE Wipes: Personal care brand DUDE Wipes is actively distributing On-The-Go Shower Wipes to first responders in need + families displaced around the LA area. To date, they have donated over 50,000 wipes to the LA Fire Dept. Air Operations / Fire Station 114, LACOFD CAMP 14 and Calico Fish House to distribute among the community. 
•  Tatcha: The leading J-Beauty intentional skincare brand is supporting the community by donating to the World Central Kitchen and its efforts to provide comforting hot meals to first responders and those impacted by the fires. Additionally, Tatcha is sending products to several organizations on the ground in hopes that a small act of care provides a little relief to those displaced. 
• JECT: The skin care clinic will be donating a portion of proceeds from all sales at JECT LA to LA relief funds indefinitely. The company is also accepting clothing donations at their West Hollywood location (8218 W 3rd Street, Los Angeles, CA 90048), which will be delivered daily to evacuation centers. JECT will be sending care packages of skincare products and other essentials to JECT clients who have lost their homes/are evacuated.
• Luseta is donating its Mini Jet Set Travel Kits to Tower 28's gifting suite. These essential items will help families who need basics such as shampoo and conditioner to assist in the immediate aftermath of survival. 
• Touchland will donate 100% of touchland.com net sales from 1/6 to 1/12 to the California Fire Foundation to support their relief efforts. Additionally, The brand sends supplies to @babylist and @Baby2Baby, two organizations providing on-the-ground support to families in need.
• CLEARSTEM is making a monetary donation to the Los Angeles Fire Department Foundation. The CLEARSTEM team is collecting essential items and clothes to be included in care packages for distribution to organizations like Baby2Baby and the LA Dream Center. CLEARSTEM is also donating products to be included in these packages. As a remote team, donations are being gathered at CLEARSTEM co-founder Kayleigh’s home in Venice, as well as other team members’ homes across the country, where they will be organized and mailed in. 
• SUGARED + BRONZED: The brand's corporate team lives in the evacuated areas and have had to close three of their LA locations (Santa Monica, Pasadena and Silverlake) last week to keep their employees and consumers safe. To help protect their community and LA in general, S+B has paid for a block of hotel rooms near LAX and is opening them up to anyone in their communities —S+B employees, their families, and LA in general —who has been displaced by the fires. Interested parties can DM them, and S+B will place them in a hotel room while they have space.
• BURST Oral Care has been facilitating a lot of action to help during the wildfires by helping facilitate food, water, generators, etc. to the fire departments in LA. Additionally, they have partnered with Baby2Baby to send toothbrushes and floss ASAP. Brittany Stewart from their team is also assembling manpower to help distribute these items with Baby2Baby, alongside other hygiene items.
• EvolveMKD has donated to the LAFD Foundation to equip its brave members battling these wildfires with critical supplies.
• Bloom Nutrition: LA-based brand Bloom Nutrition has donated over 800 cans of Sparkling Energy Drinks to firehouses across the city this weekend. In addition, they hosted a donation drive at their headquarters in Venice on Sunday, January 12th. Their HQ is currently stocked with supplies and open as a pickup center January 13-14th, from 11 AM to 3 PM. Available items include wellness products, clothing, household goods, toiletries, skincare, pet food, baby supplies, and more. More details here.
• Thrive Causemetics hosted a donation day on Saturday, January 11th. Every product purchased directly supports families, individuals, and animals affected by these wildfires. 100% of profits will go to LA fire relief efforts. 
• Peter Thomas Roth has donated over 5,000 units of essential hygiene and skincare products - shampoo, conditioner, shaving cream, cleanser, and SPF to Babylist who partnered with Meena Harris & Stoney Clover Lane to make care packages for families affected by the Los Angeles wildfires. 
• Pro Beauty: For beauty professionals who have been impacted by this disaster, the PBA has a Disaster Relief Fund to help with rebuilding. They are also actively taking donations. Visit probeauty.org/DRF to learn more. 
• DreamGirls Hair: Through their DreamsUnlimited Foundation, DreamGirls is accepting monetary donations and gift cards to aid affected families. Donations can be made via this link here, and gift cards can be dropped off at their salon locations in Culver City and Elk Grove during operating hours.
• Donna’s Recipe: Teaming up with Lincoln Avenue Christian Church, Donna’s Recipe is distributing hair care products, clothing, blankets, food, and personal care items to those in need. The community can visit the church at 1180 Lincoln Ave., Pasadena, CA during their donation hours (Tuesday 2-6 / Wednesday 10-6 / Friday 10am - 6pm). Emmy-winner and LA local Tabitha Brown, co-founder of Donna's Recipe, is also partnering with @vurgerguyz to feed at least 1,000 people who have been affected by the Los Angeles fires. This week, Tuesday through Thursday the truck will be located at Pasadena Church East Campus, 425 Sierra Madre Villa Ave., Pasadena CA 91107 from 10am until food runs out. 
• Epionce: In response to the devastating wildfires impacting Los Angeles, Epionce is proud to support relief efforts by donating a significant amount to the American Red Cross to help provide critical resources to affected communities. This is set to help more than 180,000 people under evacuation orders in California, as well as the more than 400,000 people without power.
• The NOW: As a brand deeply rooted in the LA community, The NOW is offering Los Angeles first responders a complimentary 25-minute massage at any of The NOW’s Los Angeles boutiques. To redeem, book online at TheNOWMassage.com using promo code LAHEROESNOW. Please note that a credit card will be required to book your appointment, but you will not be charged upfront. When you arrive at your local boutique for your appointment, show your valid first responder ID. 
• Infuse Skincare: To support those needing recovery from the fires, Infuse Skincare will donate 20% of profits from January to aid in relief efforts. In addition, the brand contributed skincare products to those affected. 
• It's a 10 Haircare: The brand is donating a quarter of a million dollars’ worth of product to the Los Angeles Dream Center helping victims of the recent fires. As part of this generous contribution, It’s a 10 is providing their bestselling He's a 10 Mens 3-in-1 Daily Shampoo, Conditioner & Body Wash, offering much-needed care and comfort during this challenging time.
• Rhode: In response to the devastating wildfires in our hometown of Los Angeles, the Rhode Futures Foundation has committed $1 million to support local organizations providing emergency cash payments to relieve mothers, caregivers, and families displaced or deeply affected. Throughout January and February, the brand will also allocate our ongoing 1% of all sales from RFF to this relief effort. 
• StylistsofLA is organizing the salon community's efforts and maintaining a verified, real-time database of 70+ LA salons who are supporting thousands of wildfire evacuees and first responders with free services like washes, cuts, and blow dries.
•  VOESH has donated a multitude of their shower and wellness-specific products to those in need to help with the simplest tasks, such as having items to take a shower. 
• Snowfox Skincare has donated hundreds of their skincare-specific products to those in need and who have lost everything. 
• Prive, a haircare brand known for already giving back, has donated its bestselling shampoo, conditioner, and body care items to those who have lost everything.
• FabFitFun: On Tuesday, January 21st, FabFitFun will host a Wildfire Relief Build-A-Box Event in Beverly Hills. Anyone affected by the wildfires is invited to create their custom FabFitFun Box filled with brand-new items such as beauty products, clothing, snacks, blankets, and more from 70+ participating brands. All products are donated by FabFitFun and its incredible network of brand partners, ensuring every box is filled with high-quality essentials. The event will be held Tuesday, January 21, 2025, from 10:00 AM to 4:00 PM PT (1-hour time slots, pre-registration required via Eventbrite) at Wilshire Rodeo Plaza, former Chanel space at 131 S. Rodeo Drive, Beverly Hills. Anyone impacted must register for a free ticket via Eventbrite and provide proof of an impacted address at check-in. If you would like to send a friend or family member to build your box for you, please email customercare@fabfitfun.com with a photo of your ID or proof of address, along with the full name of your representing guest. For the most up-to-date information, check FabFitFun’s Instagram.
• Lush: In response to the devastating wildfires across Los Angeles, Lush is shifting the launch of a recent fundraising product, Flame Fighters Soap ($10), diverting funds from its sales across the United States to people and animals that have been impacted throughout the community. 75% of the sales price from each bar of soap sold across the United States will be donated towards emergency aid assistance to humans and animals impacted by the Los Angeles wildfires. Flame Fighters soap ($10) is available to purchase online now, and will be launching in all US shops throughout January. With 17 shops across LA, Lush will continue responding to the crisis with a locally-informed, grassroots and robust plan. Lush will be providing over 15,000 thousand individual soaps, shower gels, body moisturizers and other hygiene products for distribution by aid groups through its Community Donations program. In response to the needs of impacted communities, such as Altadena, product donations will be inclusive of those for textured hair. Lush is also donating 4,000 safety facemasks and 6,000 pairs of socks, which will be distributed to volunteer groups.
   
  
  

This list will continue to be updated as more information becomes available.