The beauty industry thrives on its ability to adapt, innovate, and tap into emerging consumer needs. Post-procedure care is one of such emerging consumer needs. It is now gaining momentum as a critical growth area, driven by the increasing normalization of cosmetic and plastic procedures, advancements in skincare technology, and shifting consumer expectations. For beauty and wellness brands, this presents both a need for product innovation challenge and also a market ripe with untapped potential— a billion dollar venture according to Fortune Business Insights.The global scar treatment market, a subset of post-surgery skincare, was estimated at $2.32 billion in 2023, and is expected to grow at a compound annual growth rate of 11.5% from 2024 to 2030, according to Grand View Research. This growth is bolstered by rising demand for surgical and nonsurgical aesthetic procedures. With the American Society of Plastic Surgeons in partnership with CosmetAssure and PatientNow, reporting that 26.2 million cosmetic and reconstructive procedures—both surgical and minimally invasive—were performed across the United States in 2022, the addressable market for post-surgical care products is both vast and lucrative​​. According to numbers obtained from Spate, aftercare searches from consumers in the US alongside face services receive an average of 3,200 monthly searches with top search queries including Botox aftercare and CO2 fractional laser aftercare. Recovery searches along with face services also garnered higher volume, with 56,700 average monthly searches.