As International Women's Month unfolded last month, beauty brands and businesses reflected on the progress made and the challenges that remain in the pursuit of gender equality. The latest findings from the Ipsos International Women’s Day 2025 survey, conducted across 30 countries via the Global Advisor online platform, provided valuable insights into public perceptions of female leadership, feminism, workplace dynamics, and societal expectations.For beauty brands, understanding these perspectives presents a unique opportunity to engage consumers through purpose-driven messaging and inclusive representation. As brands increasingly align with gender equity initiatives, the findings offer actionable insights into how beauty businesses can champion positive change and build deeper connections with their audience.Consumer Perspectives on Female Leadership59% believe things would work better with more women in leadership roles in government and companies54% think women won’t achieve equality without more female leadersWomen are more likely than men to support this view (60% vs. 47%)Partnerships with female sports teams are currently the biggest marketing trend in beauty; it is no surprise that female power is attracting female consumers to products and brands. Consumers increasingly favor companies demonstrating gender-inclusive leadership; beauty brands should consider promoting and highlighting female executives and founders.Feminism and Gender Perception39% globally define themselves as feminists, with women more likely to do so than men (44% vs.