WHO: Winkl was launched in 2017 by Nikhil Kumar and Rahul Singh as a community for creators and pivoted into a full-stack tech platform for influencer marketing and creator collaborations that manages end-to-end process of influencer marketing and creator collaborations.
Launched in November 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia, Vidooly provides an online video intelligence software platform that allows companies to drive more engagement for their video content.
The Mumbai-headquartered start-up Good Glamm Group is the umbrella company for MyGlamm and its portfolio of brands. The group has more than 4 million customers and is available at over 20,000 digital and physical points of sale across India, acquiring 350,000 new customers every month on average. The Good Glamm Group is valued at over $1.2 billion and is backed by marquee investors.
WHY: The Good Glamm Group acquired Winkl and Vidooly, spinning them off with portfolio companies Plixxo and MissMalini to launch the Good Creator Co., establishing India's largest creator ecosystem.
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