As shoppers return to immersing themselves in physical retail therapy after only having the option of shopping online, companies have had to find interactive and innovative ways to connect with their consumers and drive sales. According to Mood Media, 90% of customers are likely to stay in a store and make repeat visits if there is a pleasant atmosphere and shopping experience. In the hopes of offering the shopping escapade many Americans desire, Showfields has opened its fourth temporary themed retail experience in Brooklyn, named House of Showfields.
The company, which launched in 2019, offers mission-driven products, art, and events at its locations in Manhattan, Miami, Los Angeles, and of course, now Brooklyn. The lifestyle discovery store invites shoppers to experience "what home looks like through their eyes," and is located at 187 Kent Avenue in Williamsburg.
The new store's design was inspired by the architecture of the surrounding neighborhood, with a deconstructed brownstone façade welcoming guests as they enter the building. This reception area, named The Stoop, holds a heavy nature focus, with several pet-based brands, as well as offerings from female-founded organic plant care brand Flourish, arranged in a welcoming display.
Across the space, several different "zones" highlight a wide range of subcategories for consumers to dive into. Specifically, The Style Zone features an assortment of brands that offer apparel, accessories, and beauty products, with names such as farm-to-beauty brand Esas Beauty and Simihaze Beauty found on display. As well as cosmetics brands, popular wellness labels such as Flamingo and Blue Shift Nutrition are available for purchase.