TikTok continues to set the agenda for beauty trends in 2025, blurring the lines between artistry, self-expression, and skincare innovation. This month’s viral movements highlight Gen Z’s appetite for experimental aesthetics, DIY creativity, and the political sphere spilling into the beauty space. From avant-garde crochet makeup to the mindful revival of face cleansing routines, the radically minimalist Caveman Skincare, and the hyper-gendered approach of shaving men’s eyelashes for a more "masculine" look, TikTok is reshaping how beauty consumers discover, engage with, and demand products. BeautyMatter explores the trends, offering a crucial look at emerging consumer behaviors, product opportunities, and the cultural shifts driving the next wave of beauty business growth.