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The Shutdowns Continue as Vapour Beauty Sets to Close

Published December 12, 2022
Published December 12, 2022
Vapour Beauty

Vapour Beauty joins Lilah b. and the ranks of beauty brands throwing in the towel. Vapour was the second investment in clean beauty by Ancora Investment Holding.

WHO: Vapour is a luxury natural color cosmetics brand that prioritizes personal and planetary health, founded in 2009 by category pioneers Krysia Boinis and Kristine Keheley. Firmly committed to sophisticated performance, clean ingredients, integrity, transparency, and sustainability, Vapour's mission is to elevate inclusive organic beauty across the spectrums of age, race, and gender.

Ancora Investment Holdings was founded through a partnership between leading beauty industry veterans Lori Perella Krebs and Nicky Kinnaird, and consumer private equity firm Winona Capital. The partnership offers a unique mix of brand building, financial acumen, and operational expertise combined with entrepreneurial passion, creator appreciation, and love of innovation, redefining the growth model for nascent brands.


  • The brand announced on its website that it would close at the end of 2022. 
  • The business underwent a complete rebrand that was released in 2019 to elevate the brand positioning. 
  • In July 2018, Vapour Beauty received an investment from Ancora Investment Holdings. 
  • Ancora Investment Holdings' first investment was a majority stake in Indie Lee.

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