The beauty industry is evolving at an unprecedented pace, shaped by digital influence, shifting consumer priorities, and the growing intersection of beauty and wellness. Recently, the British beauty retailer Boots released the Boots Beauty Trends Report for 2025, fueled by data collected from the 16.9 million Boots Advantage Card customers and analyzed by in-house expert trend analysts. The report uncovered the biggest trends set to take over the beauty industry this year.From the rise of viral beauty brands moving from online platforms to physical stores, to the increasing influence of Gen Alpha in skincare, and the growing demand for high-tech beauty solutions, these trends reflect how modern consumers are redefining their approach to beauty. As shoppers seek a balance between affordability and luxury, self-care and self-expression, brands must adapt to meet their evolving expectations. BeautyMatter outlines the key findings. URL to IRLIt is no surprise that social media platforms such as Instagram and TikTok remain popular for product discovery despite the turbulence TikTok faced earlier in the year. However, the report states that 94% of beauty consumers prefer shopping in-store for cosmetics. As a result, brands that have launched and grown online are finding viral fame quickly and breaking into high-street stores. Makeup brand Made By Mitchell, received millions of views on TikTok before launching products on TikTok Shop. In July 2024, the brand launched in 95 Boots stores across the United Kingdom, moving from online availability to having a physical counter in stores.