A prediction for the 12 months ahead, The Future Laboratory’s Future Forecast 2025 Report traces 50 trends across 10 different sectors. It also includes the company’s in-house trend barometer, which tracked engagement across terms on LS:N Global (its editorial arm). It showed a +1,550% increase in engagement with its DINKWAD (Double Income, No Kids, With a Dog) economy (an interesting fact given Dolce&Gabbana’s recent dog perfume release) content; a +900% increase for the emerging luxury, entertainment, and tourism opportunities in the Middle East; a +360% increase for the male teenager luxury fragrance opportunity, and a +265% increase for the wellness wave happening across the boomer demographic.Dissecting the strategic foresight agency’s report, here are the top trends and insights pertaining to the beauty industry for the coming year.BeautyThe Guochao movement (celebrating Chinese heritage), driven by Chinese HNWIs (High Net Worth Individuals), is resulting in the rise of premium C-beauty and wellness treatments.Textured haircare is continuing to grow, as evidenced by brands like Beyoncé’s Cécred, Fenty Hair by Rihanna, Tracee Ellis Ross’s Pattern, and Issa Rae’s Sienna Naturals.Haircare inclusivity overall is on the rise, with Jaimee Lupton’s Being brand, launched exclusively with Walmart, providing high-quality, accessible, sustainable, and ethical products for all hair types.Mood-boosting wellness scents from brands like Vyrao, Ôrebella by Bella Hadid, and Charlotte Tilbury are fusing beauty and emotional benefits.
