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THG’s Strongest Quarter Since 2021 Bolstered by Nutrition and Beauty

Published October 15, 2025
Published October 15, 2025
THG

Key Takeaways:

  • Group sales up 6.3% year-over-year, marking THG’s best quarterly growth since 2021.
  • The Nutrition division is up 10%, driving momentum through Myprotein and lifestyle wellness trends.
  • Beauty returns to growth (+4.2%), reflecting stronger owned-brand performance and improved consumer sentiment.

THG (formerly The Hut Group) reported its best quarter of growth since 2021, marking a turning point in its multiyear restructuring. The UK-based e-commerce and brand owner, whose portfolio spans THG Beauty, THG Nutrition, and THG Ingenuity, posted a 6.3% year-over-year (YoY) revenue increase (constant currency) for the third quarter of 2025.

This performance underscores growing stability across the group, with Nutrition leading the charge and Beauty returning to growth after a challenging period of portfolio and logistics adjustment.

Key Figures at a Glance 

  • Group revenue amounted to £533.3 million ($709.115 million), +6.3% YoY constant currency. 
  • THG Nutrition totalled to £188.5 million ($250.621 million), +10% YoY constant currency.
  • THG Beauty accumulated £277.7 million ($369.141 million), +4.2% YoY constant currency. 
  • THG Ingenuity made £67.1 million ($89.1 million), +4.6% YoY constant currency. 
  • Year-to-date revenue was £1.56 billion ($2.073 million), flat YoY constant currency. 

Beauty Rebounds

After multiple quarters of portfolio rationalization and margin-focused repositioning, THG Beauty returned to growth, rising +4.2% on a constant currency basis. The improvement was broad-based across owned beauty brands, retail platforms like Lookfantastic and Cult Beauty, and global markets including the US and the Middle East.

The company attributed growth to improving consumer sentiment, enhanced fulfillment operations, and brand innovation across premium skincare and haircare. Owned brands such as ESPA, Perricone MD, and Christophe Robin have benefited from increased marketing investment and international expansion efforts.

THG also continued optimizing its portfolio, exiting non-core activities and shifting focus towards high-margin, owned-brand sales, aligning with wider beauty industry trends toward vertical integration and operational efficiency.

Nutrition Leads Growth

THG Nutrition delivered a +10% consistent currency growth, its strongest since 2021, bolstered by Myprotein, Myvitamins, and Command. The division continues to outpace broader wellness category trends, benefitting from global demand for performance nutrition, healthy snacking, and functional beverages.

Growth was particularly strong in the US, where Myprotein is expanding its DTC footprint and retail presence, as well as in Asia, which continues to represent a major strategic growth region for the brand. The company also cited success in premium product innovation, including Myprotein's extended ranges in energy and hydration, further aligning the business with lifestyle wellness trends that bridge fitness and beauty.

Ingenuity’s Steady Progress

THG Ingenuity, the company’s e-commerce technology and logistics division, grew +4.6% constant currency, supported by renewed external client wins and efficiency gains across fulfillment operations.

The segment remains a strategic pillar for THG’s long-term ambitions to become a vertically integrated digital commerce group that not only powers its own brands but also offers infrastructure to third-party partners.

Financial Discipline and Strategic Focus

THG’s profitability and cash generation improved versus prior quarters, driven by disciplined cost control and operational efficiencies. The company reaffirmed its full-year guidance, signaling confidence in sustained momentum heading into 2026.

In a company press release, CEO Matthew Moulding emphasized that the results mark “a return to consistent growth across all divisions,” noting that the company’s focus on simplifying operations, optimizing working capital, and investing in brand equity is beginning to pay off.

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