Product review platform Thingtesting has raised a $300,000 pre-seed from a group of angel investors.
WHO: Thingtesting is a D2C product review platform started on Instagram by Jenny Gyllander, an investor based out of the UK. She has created a community for D2C fans and venture capitalists. She uploads photos of interesting direct-to-consumer products with captions that serve as bite-sized reviews perfect for Instagram.
WHY: The investment will be used to create a D2C review platform with a team of reviewers and content creators, and a portal for followers to write and submit their own reviews.
IN THEIR OWN WORDS: “I found something I am very, very passionate about,” Gyllander tells TechCrunch. “Finding the D2C niche was for me a little bit of a holy grail. It’s where brands and startups align for the first time in a concrete way.”
“People are confused right now by the sheer amount of products launching,” Gyllander said. “I want Thingtesting to be a filter for people to consume better … It’s a role department stores used to have back in the day but nobody has really filled that role in the online world.”
“It’s my honesty,” Gyllander said. “And it’s the fact that there’s no payment involved from the brands and that I’m not being paid to review products. That’s something quite rare in the Instagram world today. There aren’t that many accounts that are just talking about new products with non-monetary incentives.”
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