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TikToker and Actor Griffin Johnson, Disco's Newest Investor

June 21, 2022
June 21, 2022
Disco

TikTok creator and actor Griffin Johnson has joined the men's skincare startup Disco as an investor, advisor, and brand ambassador.

WHO: Launched in 2019 by Benjamin Smith, Disco is a clean skincare brand created for men. The product range is created with an in-house dermatologist by sourcing the highest-quality ingredients and tailoring formulas to male-specific skin issues.

As one of the first creators to go viral on TikTok, Griffin Johnson has risen to social media stardom with 10+ million followers, leveraging his platform to extend his work into angel investing and partnering with cutting-edge, high-growth brands through his venture fund Animal Capital.

IN THEIR OWN WORDS: "Thrilled to announce that I have partnered with @letsdisco as an investor, advisor and brand ambassador," Johnson shared on his social. "Their products have transformed my skin, confidence, and mindset. Growing up, I never gave much thought to skincare. As I've gotten older, I've been exposed to new perspectives through social media and as a result, my opinion on skincare has changed.”

The brand said on social media, "Griffin is a pioneer. He was one of the first creators to go viral on Tiktok, and has now leveraged his platform to move into producing and starring in movies, as well as running Animal Capital, a venture fund focused on investing in high-growth brands. Griffin's partnership with Disco marks an exciting new step. We exist to deliver premium, science-backed men's skincare products to make men feel more comfortable in their own skin.”

Furthermore, we aim to shift the mindset around self-care for men. Society often pushes that using skincare is feminine. The truth is, skincare is an important form of self-care that can slow signs of aging, improve your skin health, and boost overall confidence—linear with exercise and wellness practices. Griffin and Disco founder, Benjamin Smith, connected on this mindset."

DETAILS:

  • TikToker and Actor Griffin Johnson has joined the Disco team as an investor, advisor, and brand ambassador.
  • Disco was named one of the fastest-growing DTC brands in 2022 with 144,000 average monthly site visits and quarter-over-quarter web-traffic growth of 176.7%
  • In April 2021, the brand closed a$5 million seed round led by Midnight Venture Partners.
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