Highsnobiety has popped up with an experiential concept store in Zurich Airport called Gatezero, reinventing travel retail for a new generation of luxury consumers. The 120sqm store has an open, raw aesthetic with numerous opportunities to display products created by design agency Brinkworth. The design encourages shoppers to dive in and explore the curation of over 15 brands across categories from ready-to-wear and shoes to watches and jewelry to eyewear and beauty and, of course, a drop of limited-edition Highsnobiety merch.
"We usually show up in unexpected ways and places to test and push boundaries. With Gatezero, we set our sights on the new generation of luxury consumers. Contemporary luxury is inspiring —and inclusive: in terms of product selection, but also in terms of target group. Together with Zurich Airport, we want to create an innovative shopping experience that reflects these values," said David Fischer, CEO and founder of Highsnobiety.
Brinkworth Director Sonny Cant said: "We have so much respect for Highsnobiety as a unique barometer of style at the intersection of luxury, fashion and streetwear, and we were super excited to work with them on the Gatezero pop-up concept. Taking in a wide range of shared inspirations—from Jacques Tati to Donald Judd to airport infrastructure—we created a series of zoned rooms, each with their own character, around a central experiential area."
Among the brands represented are Acne Studios, Advisory Board Crystals, Ambush, Balenciaga, Bottega Veneta, Burgundy, Byredo, Comme des Garçons, Gucci, Hatton Labs, IWC, Jil Sander, Loewe, MediCom Toy, On Running, Salomon, Sigg, and Saint Laurent. In addition, limited-edition releases and Highsnobiety's Private Label Collection.
The Gatezero concept shop will remain open until May 15, 2022.
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