Unilever is calling all startups and scaleups working to change the game of social commerce. The Positive Beauty Growth Platform led by Unilever's €20 billion Beauty & Personal Care Division aims to collaborate to drive innovation and brand growth.
Collaboration in the mega-trends of the future is a strategic imperative for Unilever,"says Sunny Jain, President Beauty & Personal Care. "Building a thriving two-way relationship with the global startup community helps power innovation and experimentation, deliver business solutions and fuel growth. The Positive Beauty Growth Platform has been designed to do just that. By harnessing startups' disruptive approach, we will help future-proof our brands by pioneering into new spaces shaping the beauty industry.
Through a series of pitch competitions and entrepreneurial challenges, the Positive Beauty Growth Platform invites scaleups and startups worldwide to collaborate on projects at the forefront of innovation and technology in the beauty industry, beginning with businesses operating in the fast-growing and evolving world of social commerce.
The global social commerce market was valued at $474.76 billion in 2020 and is projected to expand at a CAGR of 28.4% from 2021 to 2028, with the beauty and personal care segment projected to grow at a CAGR of over 30% between 2021 and 2028. The new Unilever platform is looking to harness this growth opportunity by partnering with entrepreneurs from seed startups to late-stage scaleups in the field of livestream commerce, shoppable media, group buying, and gaming commerce.
Key dates for scaleups and startups interested in applying:
- Submissions Close: October 19
- Shortlist Announced: November 3
- Virtual Live Pitch Competition: November 18
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