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US Teen Beauty Spending Hits Record High

Published April 22, 2025
Published April 22, 2025
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Piper Sandler released findings from its 49th semi-annual teen survey, revealing beauty spending among teens has reached new heights, defying a broader slowdown in the category. The survey, which included responses from 6,455 teens across 43 states, showed that beauty spending increased 10% year-over-year (YoY) to an average of $374 among female teens. This marks the highest level recorded since the survey's inception in spring 2007.“Piper Sandler is excited to highlight the results of our spring 2025 Taking Stock With Teens survey, which offers an inside look at how thousands of US teens are spending their money and its correlation to our economy. This spring, teens self-reported annual spending at $2,388, which is an increase from both our spring 2024 and fall 2024 surveys,” said Korinne Wolfmeyer, Senior Research Analyst at Piper Sandler.

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