The halal beauty market is driven by a growing Muslim population that now accounts for over a fifth of the global population. This younger generation of consumers is more conscious and driving the demand for halal beauty. This trend dovetails with a global movement that embraces self-expression and inclusion. The confluence of these factors has given rise to Muslim influencers, some wearing a hijab while others don’t but they all embrace their culture and love of fashion and beauty. Here are 15 Muslim influencers that should be on your radar.
The global halal cosmetics market reached a value of US$66 billion in 2018. The market value is further expected to reach US$94 billion by 2024, exhibiting a CAGR of 6% during 2019-2024 according to Research and Markets.
Photo: Mostafa Meraji via Unsplash