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2021 Week 41: Beauty Brand and Product Launches of Note

October 15, 2021
October 15, 2021

The industry was buzzing last week with talk of more pending celebrity beauty brand launches. Ellen DeGeneres has been working on an age-positive skincare brand named Kind Science. Meghan Markle has been spotted meeting Bill Guthy, the co-founder of marketing company Guthy-Renker, several times, leading to speculation a beauty brand may be in the works.

Skin Shades: Perfumery chain Marionnaud launched a new range of customized liquid foundations. Patented AI technology from UK-based Trigenex powers the brand's customization system. A lipstick-sized scanner captures data about the consumer’s skin, combined with preferences regarding coverage, texture, and finish. A compact blending machine creates personalized mineral-based, vegan, and cruelty-free formulations from scratch in-store. Skin Shades foundation retails at 34 euros. The brand launched in Italian stores followed by a rollout in the chain's units in France later this year and other markets in 2022.

Category Launch

Gisou: The buzzy haircare brand backed by influencer Negin Mirsalehi expands into skincare. Honey Infused Face Oil is inspired by the rich botanical sources of the Mirsalehi Bee Garden, where Negin, and her father, continue the 6-generation family tradition of beekeeping. The product is a sustainably sourced, antioxidant-rich concentrate crafted to nourish skin with the transformative benefits of Mirsalehi Honey, natural actives, and 95.7% freshly cold-pressed botanical oils.

Hello, Good Stuff!: Essence Makeup is known for their affordable, efficacious color cosmetics, and having the #1 mascara - Lash Princess on Amazon; now they are tackling the skincare category with a collection of complexion boosters. The range of four products consists of an eye serum, face mask, face oil, and moisturizer priced between $5.99 to $6.99 and available at Ulta.

Product Launches

Beautycounter: The latest launch is a hybrid color and skincare product for cheeks and lips that comes in 8 buildable shades. Cheeky Clean Cream Blush compact is refillable with any shade and made in part from PCR plastic. Priced at $38 and $26 for the refill.

Phases: Launched in April and positioned as non-binary beauty for all, the brand has launched its second product, Hand & Nail Oil ($49). This product was designed and formulated in small batches to target hands and nails with seven luxurious organic oils.

Everist: Most body washes are more than 70% water. The zero-waste brand fit a whole bottle of body wash in a 100ml travel-friendly aluminum tube. The waterless body wash concentrated paste is 100% plant-based and activated by water in the shower. The Waterless Body Wash Concentrate and Compostable Konjac Sponge is priced at $24 and is available at Credo Beauty, Verishop, and the Allure Store.

Naturium: The newest release is a cleansing balm that starts off as a solid, melts into a sorbet-like texture, then transforms into an oil. Purple Ginseng Cleansing Balm is formulated with adaptogenic purple ginseng, plant-based esters, and a nourishing blend of linoleic-rich oils, and was developed for all skin types.

AveSeena: Formulated with peptide complex Matrixyl 3000, sea-sourced Green Caviar Algae Oil, Vitamin C, Bakuchiol, and Squalane, Green Caviar Facial Oil Elixir beats inflammaging with key nutrients essential to the skin's strength and defense system. The latest launch from the science-forward brand is priced at $125.

Epicutis: The new professional, medical-grade luxury skincare line continues the product rollout. The Lipid Recovery Mask is an ultra-concentrated post-procedure mask designed to cut down on recovery time following cosmetic procedures such as ablative and non-ablative laser treatments, IPL/BBL treatments, and microneedling. The mask performs to achieve maximum skin health at the molecular level and can also be used weekly to enhance any skincare routine.


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