Key Takeaways​​:Engagement declines despite rising content volume.YouTube surges while Instagram slips.Nano creators outperform larger influencers.According to new data from creator marketing platform Traackr, the "Attention Recession" has arrived, and beauty and fashion brands are feeling the effects. The tactic that once dominated creator marketing, from " get ready with me" (GRWM) videos to sponsored hauls, is no longer translating into engagement. The 2025 Beauty & Fashion Creator Marketing Insights report reveals that the creator economy is entering a new phase: Oversaturation, platform shifts, and new influencer dynamics are reshaping how attention is earned. The report analyzed influencers in the US who produced content mentioning at least one of the 2,836 beauty brands from their brand leaderboard.Key Figures:GRWM content is showing fatigue. Posts are down 10% year over year (YoY), engagements are down 19%, and video views are down 17%.Makeup saw creator volume rise by 24% and posting frequency by 6%, but engagement fell by 6%, video views dropped by 3%, and brand vitality score (VIT) declined by 4%.Skincare grew creator volume by 22% and frequency by 18%, yet engagements fell 20%, video views dipped 3%, and VIT dropped 15%.Haircare experienced a 37% increase in creator volume and a 5% rise in frequency, but engagements fell 6%, video views dropped 12%, and VIT declined 15%.Fragrance posted a 26% increase in creator volume and 20% in frequency, with engagements up 1%, video views up 26%, and VIT rising 10%.Organic content grew creator volume by 23% and frequency by 5%, but engagements fell 11%, video views declined 15%, and VIT dropped 16%.