AnyMind Group will integrate NADESHIKO Beauty’s beauty-focused social media strengths to strengthen its BPaaS capability for the social commerce era.WHO: NADESHIKO is a Japan-based creator studio specializing in short-form video and social ads for beauty brands. Its flagship TikTok account, Motecosme-chan Beauty, has over 189,000 followers and generates high engagement among beauty-conscious consumers.AnyMind Group was founded in Singapore in 2016. With a base of operations across Asia, they develop and provide proprietary platforms for e-commerce and D2C, marketing, manufacturing, logistics, and more. AnyMind Group is a technology company for the business supply chain, driving digitization for all types of businesses through proprietary platforms and vertical expertise.WHY: Through the acquisition, AnyMind Group will strengthen its ability to provide brands with fully integrated support across the social-to-commerce value chain.  IN THEIR OWN WORDS: Kosuke Sogo, CEO and co-founder, AnyMind Group, said, “In the beauty and cosmetics space, the consumer journey from awareness to purchase has evolved. With social media experiences now directly driving purchasing behavior, brands must balance creating intuitive, relatable content with designed pathways that reliably convert to sales. NADESHIKO Beauty’s expertise in planning and operating virtual influencers and short videos has consistently stayed ahead of this shift. By integrating with our capabilities, including AI and logistics, we are confident we can deliver this new, integrated social commerce ecosystem to more businesses.