As one of the fastest risers and forerunners of male beauty influencers in Nigeria, Enioluwa Adeoluwa is no stranger to the bias that comes with men paddling the waters of unconventional and nontraditional roles. For men, especially Black men, freedom of expression could be imagined as a foreign concept. It is even harder for those in Nigeria, where the climate is extremely conservative. Being a part of something outside of the traditional, therefore, became more complicated, and the narrative of men having no interest in beauty, wellness, grooming, or  looking good, became normalized. Societal expectations have, in fact, often associated such practices with femininity, limiting men’s exploration of self-care and personal expressions.However, men want to look good too. A survey carried out by ScienceDirect, on more than 12,000 people, has shown that one in four men do not like how they look. Men also want to explore all orbits of themselves and find spaces that work for them. It is on this hill that Nigeria’s "beauty boy," otherwise known as "lipgloss boy," Enioluwa Adeoluwa, is premised. His entrant, and the other handful of men who are interested in beauty, are signifying a departure from rigid beauty standards, encouraging more men to engage in beauty elements as a form of self-expression. This transformation not only impacts the beauty industry but also contributes to a broader societal reevaluation of the relationship between men and personal aesthetics.