Each year, online beauty destination Cosmetify provides insight into the beauty brands and influencers that gained the most traction in the past twelve months. While reports previously followed an analysis of Instagram and YouTube followers, engagement, and Google searches, this year focuses on TikTok success stories. Cosmetify's Most Popular Beauty Brands and Influencers 2023 report looked at data regarding followers, like count, and number of views across several beauty brands on TikTok. Huda Beauty was named the hottest beauty brand, The Ordinary was the biggest skincare brand, and Kylie Jenner was the most popular influencer. BeautyMatter breaks down the other key findings:Hottest Beauty Brands on TikTokHuda Beauty: 8.7 million followers, 187.2 million likes, 5.7 billion hashtag viewsRare Beauty: 3.5 million followers, 50.3 million likes, 7.7 billion hashtag viewsFlorence by Mills: 3.4 million followers, 59.8 million likes, 2.9 billion hashtag viewsFenty Beauty: 2.5 million followers, 48.8 million likes, 3.9 billion hashtag viewsKylie Cosmetics: 3.3 million followers, 26.7 million likes, 3.9 billion hashtag viewse.l.f Cosmetics: 1.5 million followers, 20.7 million likes, 1.9 billion hashtag viewsCharlotte Tilbury: 1.3 million followers, 13.1 thousand likes, 3.8 billion hashtag viewsNYX Professional Makeup: 942.8 thousand followers, 10.1 million likes, 1.8 billion hashtag viewsMorphe: 1.2 million followers, 13.2 million likes, 1.2 billion hashtag viewsMaybelline: 747.2 thousand followers, 4.5 million likes, 7.