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Beiersdorf Stays the Course: Derma Outperforms as Skincare Market Softens

Published October 28, 2025
Published October 28, 2025
Beiersdorf

Key Takeaways:Eucerin and Aquaphor drove +12.3% organic growth, confirming Beiersdorf’s science-led strategy as a stable growth engine in a cooling global skincare market.Despite modest +0.6% organic growth, early data from the Epicelline relaunch show promising traction, with a 7.8% September spike suggesting recovery ahead.Beiersdorf’s €7.5 billion ($8.7 billion) in group sales (+2.0% organic) and an improving EBIT margin outlook reflect resilience across the Consumer and tesa segments.Beiersdorf has reported group sales of €7.5 billion ($8.7 billion) for the first nine months of 2025, representing +2.0% organic year-over-year growth, in line with expectations despite a cooling global skincare market. The results prove the German skincare giant’s ability to sustain performance through innovation-led growth, strategic portfolio rebalancing, and resilience across its Consumer and tesa business segments.Consumer Business Segment: Steady Growth Through InnovationSales: €6.3 billion ($7.3 billion) (+2.0% organic)Key Drivers: sustained double-digit momentum in Eucerin and Aquaphor, supported by strong innovation in premium skincare.Derma Category: +12.3% organic growth, reinforcing Beiersdorf’s science-driven strategy as a core growth pillar.NIVEA: +0.6% organic growth across the first nine months, showing early signs of recovery following a strategic relaunch. NIVEA Epicelline Launch:It is described as “the biggest NIVEA launch of all time.”The new NIVEA Cellular Epigenetics Serum drove a +7.8% organic sales spike in September 2025, indicating a strong early consumer response.Health Care Division (Hansaplast, Elastoplast): +8.

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