In an oversaturated market where brands compete for discovery across all digital channels, the digital agency finalists turn fragmentation into conversion. The best digital agencies connect strategy, technology, media, and commerce to help brands reach and engage consumers while optimizing performance and driving growth.
Consumer discovery and purchasing behaviors are rapidly evolving, and digital expertise now extends beyond e-commerce and performance marketing to include retail media, social commerce, and AI-powered search. Digital agencies are helping brands expand to new platforms while translating consumer insights into measurable results.
The BeautyMatter Awards Digital Agency finalists reflect the expertise shaping how beauty and wellness brands compete and scale. The VAAN Group helps brands build and optimize their Shopify experiences. Stella Rising combines integrated media with proprietary technologies. 1r Agency connects strategy, development, and performance marketing. Iced Media, specializing in beauty, spans paid media, social commerce, and emerging search channels. Phidel Digital brings together paid media, cultural trends, and consumer insights to inform brand growth.
Together, they represent what it takes to evolve in an increasingly crowded digital marketing landscape. The BeautyMatter Awards Digital Agency category recognizes agencies that provide best-in-class strategic direction, creative design, technical development, and execution for screen-based products and services.
1r Agency: A global full-service agency that brings together creativity and commerce. Blending strategy, design, development, technology, and performance marketing, 1r Agency builds connected digital experiences for beauty brands. The agency combines data-driven insights with bold, creative storytelling to bring brand narratives to life. From shaping a brand’s digital presence to driving performance across digital commerce, the agency helps brands connect with their consumers, stand out in a crowded market, and scale with impact.
Iced Media: An independent, woman-owned agency dedicated exclusively to beauty, Iced Media helps brands turn evolving consumer behaviors into an opportunity for growth. Founded by Leslie Ann Hall, the agency brings together paid media, social commerce, retail media, and AI-powered discovery to connect how consumers discover and buy beauty products, helping brands remain visible and competitive. Beyond its client work, the agency invests in the future of the beauty industry through its OPEN Fellows program and industry events. This extends its role as a growth partner to a resource for talent and knowledge.
VAAN: A New York–based digital agency that prioritizes being as visually compelling as it is commercially effective, VAAN designs, develops, and replatforms e-commerce sites, with a fierce focus on what happens post-launch. Through long-term partnerships, VAAN helps brands launch, replatform, and scale their Shopify stores by continuously testing and optimizing to drive compounding growth.
Phidel Digital: A Brooklyn-based integrated marketing agency founded by industry veteran Philip Atkins, Phidel Digital bridges brand strategy and performance marketing to help brands turn cultural relevance into growth. Grounded in consumer insights and emerging trends, the agency follows its “predict, hack, identify, develop, engage, and lift” methodology to bring together cross-disciplinary expertise to build cohesive, data-driven campaigns. Leveraging AI-powered analysis, Phidel Digital also pairs this intelligence with emotional storytelling to develop strategies that resonate with consumers while driving business results.
Stella Rising: An independent, women-led marketing and media agency, Stella Rising blends sharp consumer insights with data-driven strategy to turn shifting market demands into growth opportunities. Combining predictive analytics with real-time consumer research, the agency helps brands anticipate changing behaviors and make smarter investments across e-commerce, in-store retail, and digital marketplaces. From giving challengers tools to take on category leaders to reviving heritage brands, Stella Rising helps brands build momentum and find their edge.
