The toothpolish that looks and acts more like nail polish than oral care, by putting pigment on your teeth, is taking TikTok and Zoom by storm. The perfect product for creative exploration, CHRŌM adds a new dimension to your look or an immediate teeth-whitening fix for a Zoom-perfect smile.

CHRŌM toothpolish is makeup for your teeth—paint your smile any color you want. According to the brand, CHRŌM “can be applied and removed in a matter of seconds, and lasts for up to 24 hours at a time. It doesn’t smudge when you’re eating and has no taste, so it won’t mess up your brunch plans.” To remove, simply brush with toothpaste.

Safe. Developed by dentists. Will not harm tooth enamel. Nontoxic, FD&C-approved ingredients. Vegan and cruelty-free. Will not harm teeth or dental work. 100% American made.

The brand has also seen a tremendous amount of growth during COVID-19 with sales of its shade Uptight White increasing over 1,500%. On TikTok there are 20 creator videos and over 6+ million views.

As the #SmileWild Revolution progresses, CHRŌM is transforming the fixed ideas about what beautiful teeth could be. Their affordable all-inclusive gender-neutral product is for those who may not have perfect teeth or a bright white smile, but who still want to do something different with their look and really own it.