WHO: CreatorIQ's software unifies and powers advanced influencer marketing for the world's most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement driving real business results across their influencer marketing ecosystems. Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, Auckland, and Kharkiv (UA).
WHY: The company plans to use the new funding to improve its current cloud capabilities and fill leadership roles.
IN THEIR OWN WORDS: "We've witnessed accelerating growth of the creator economy over the past eighteen months fueled by the convergence of creators, commerce, and community," said Igor Vaks, founder & CEO at CreatorIQ. "From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their businesses—from building brand loyalty to co-launching new e-commerce solutions together. This new funding will allow CreatorIQ to invest in our data, commerce, and measurement technologies to better solve customer outcomes."
"Influencer marketing is a key area of opportunity and differentiation that brands and agencies are eager to address with next generation analytics and automation. CreatorIQ's strength in data analysis and management is driving its leadership position and we are excited to partner with them to help drive their continued growth and market adoption," said Shawn O'Neill, Managing Director and Group Head, Silver Lake Waterman.
- CreatorIQ secured $40 million in new funding led by previous investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman joined the effort as a new investor in the company.
- CreatorIQ acquired Tribe Dynamics in a reported $70 million deal.
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