To brand founders new to manufacturing, the process is fragmented, time consuming, and customer service can often be crippling. Good Face Project and Goldn have joined forces, pairing their web-based solutions to simplify the development process for efficacious and safe beauty products. The goal of the partnership is to digitize and streamline the NPD process.

"Linking the Good Face Formulator and Goldn platform enables us to provide immense value to brands and manufacturers that are in the critical formulation phase of their product development journeys," Iva Teixeira, co-founder and CEO of Good Face, said. "At the core of this partnership is our mission of helping product development teams simplify workflows, improve productivity, and ultimately focus on building better products for their core audiences."

Goldn's digital cosmetic product development platform, the Cosmetic Product Builder, is designed to speed up time to market, while the AI-powered SaaS player the Good Face Project features more than 120,000 ingredients mapped across 15 dimensions of efficacy, safety, and regulatory compliance.

"Thanks to our partnership with Good Face, we will help even more beauty brands and cosmetic suppliers simplify complexity across different phases of product development," said Arianna Andrews, CCO of Goldn. "This partnership expands our audience's digital tool kit, giving brands, formulators and manufacturers access to formulation and regulatory automation in combination with Goldn's Cosmetic Product Builder—slashing product development time and increasing go-to-market success.

Cloud-based solutions like Goldn and Australia's venture-backed Atelier are reengineering the process for bringing beauty products to market, often a pain point for young brands. These tech-powered platforms are making the manufacturing process more efficient and transparent, further reducing the barrier to entry for creators and first-time beauty entrepreneurs while also shaving time off the product-to-market calendars for start-ups.