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Influencer Marketing's Top 10 Beauty Brands of 2022

November 27, 2022
November 27, 2022
Kylie Cosmetics

A new report from Traackr revealed the beauty brands winning the influencer marketing game. The top ten brands were decided analyzing creators in the US who produced content mentioning beauty brands from the Traackr Beauty Brand Leaderboard between January 2022–October 2022. Below are the top ten brands in influencer marketing according to Traackr, and the top three influencers that supported them.

Kylie Cosmetics: VIT 928K

‍Rare Beauty: VIT 456K

‍Fenty Beauty: VIT 320K

r.e.m. beauty: VIT 317K

L’Oréal Paris: VIT 308K

‍Charlotte Tilbury: VIT 305K

Maybelline: VIT 278K

ColourPop: VIT 272K

Huda Beauty: VIT 268K

MAC Cosmetics: VIT 256K

In 2019, Traackr introduced the Brand Vitality Score (VIT) to measure the attention a brand earns among influencers. Specifically, VIT measures the visibility (reach of content), impact (engagement generated), and trust of influencer content mentioning a brand (quality of content on brand image).

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