A new report from Traackr revealed the brands winning the beauty influencer marketing game. The top ten brands were decided analyzing creators in the US who produced content mentioning beauty brands from the Traackr Beauty Brand Leaderboard between January 2022–October 2022. Below are the top ten brands in influencer beauty marketing according to Traackr, and the top three influencers that supported them.
Kylie Cosmetics: VIT 928K
Rare Beauty: VIT 456K
Fenty Beauty: VIT 320K
r.e.m. beauty: VIT 317K
L’Oréal Paris: VIT 308K
Charlotte Tilbury: VIT 305K
Maybelline: VIT 278K
ColourPop: VIT 272K
Huda Beauty: VIT 268K
MAC Cosmetics: VIT 256K
In 2019, Traackr introduced the Brand Vitality Score (VIT) to measure the attention a brand earns among influencers. Specifically, VIT measures the visibility (reach of content), impact (engagement generated), and trust of influencer content mentioning a brand (quality of content on brand image).
